Viral Marketing 101 – Seeding Your Campaign
Popular bloggers, smart companies and even media have designs on creating and then seeding viral content. Seeding is part of the process – great content marketing itself is a myth.
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March 24, 2010
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Your Life Should Be On An Accelerated Learning Curve
Eric Friedman (analyst at Union Square Ventures) and I have been having a great dialog offline the past few weeks. We’ve been discussing the idea that throughout life, you need to be on an accelerated learning curve. I’ve been thinking about this and realized why it’s such a great idea: it’s the opposite of how most people live.
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Have Ideas You Want To Share With This Community?
Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but I haven’t allowed it. Now you have your shot. I’ve allowed two other smart people to guest post in the last several months as a test and have been pleased with the results (and gotten positive feedback from the community). So I’m opening the same opportunity to you.
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Interview With Shutterstock CEO Jon Oringer
About one year ago, Shutterstock’s PR team pitched me to interview CEO Jon Oringer. At the time I wasn’t interested in interviewing their CEO as I didn’t have a relationship with the brand. However, their PR team knew how to pitch a blogger, even to the point of taking one of my ideas and implementing it.
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The Open Web Is Not Going Away
Mitch Joel and I don’t always see eye to eye. He thinks we need mass media and I disagree entirely. He also thinks print is sticking around, something I see having no relevance in tomorrow’s digital society.
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Subtlety, Details And Bridges, Not Hits
While working on a new track for my next album (you can download my previous works free) I had one of those meta-cognitive moments that struck me. Enough that I stopped working on the song, saved my work and fired up WordPress to write it down.
