Digital Marketing And Social Media PR – The Future Buzz

Well you can’t make this stuff up. A CBS reporter embedded a video of one of their own pieces of content onto a CBS-owned web property. Only to have it soon yanked down by lawyers (or lawyer-bots – AKA auto-DMCA patrol). A Redditor got a screengrab of this gem before CBS edited the post:

Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.

You, the readers, continue to make this blog amazing: your smart discussions in the comments are an ongoing source of inspiration and motivation. So with that in mind I want to keep highlighting thought provoking comments to the whole community.

As someone who grew up using the web, specifically social channels (I was a message board and forum power user / community manager in the 90′s) I never really considered digital content creation “work.” It was just how our generation communicated.

A lot of people do a really good job messing up web measurement. Yet measurement is actually the simple part about any digital marketing. Measuring is easy. Analysis, insight and creativity are the difficult parts.

A bit ago I was seeking a new job, so I reached out to a few companies and firms that had products and philosophies I believed in. After several email discussions and interviews, I ultimately chose to work with LEWIS PR in San Francisco (here’s that story if you missed it).