Even Cable TV Providers Realize TV Is Over

Screen Shot 2014-10-02 at 10.57.35 AM

Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to the past.

Read More

October 2, 2014 Author Adam Singer In links, quick bits

You Should Avoid All Types Of Sugars (Natural & Artificial)


Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post…

Read More

September 22, 2014 Author Adam Singer In links, quick bits
1 comment

How Audio Branding Simplifies A Brand’s Communications


One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.

Read More

September 11, 2014 Author Guest Author In Digital Marketing and PR

Who Actually Still Watches TV? The Old


One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.

Read More

September 8, 2014 Author Adam Singer In Digital Marketing and PR

Six Measurement Practices PR Pros Can Borrow From Marketers


Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation…

Read More

August 20, 2014 Author Guest Author In Digital Marketing and PR

Today’s Chinese Customer: Living at the Speed of Light


Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

Read More

August 19, 2014 Author Guest Author In Digital Marketing and PR