Digital Marketing And Social Media PR – The Future Buzz

Scott Rosenberg recently wrote a piece titled: no more bouncers at the journalism club door. It’s a good read and Scott makes quite a logical case that anyone can now do journalism. I agree, it’s no longer a special skill set unique to a select few. When every company is a media company and anyone can do journalism, the strategies of pure media companies and pure content creators take needs to change.

To those who love their jobs: purpose and passion trump profit as a motivator to produce great work. This is something I’ve been conscious of long before I started working for others. I noted this while in university – grades never motivated me nearly as much as if I viewed the subject matter as purposeful and the professor as passionate.

Friday is a great day for link posts, as opposed to Monday when you likely don’t have time to dig into them. I haven’t been doing this weekly, but plan to more often share more notable conversations, posts and content external of The Future Buzz I’ve been a part of. As after all, if you dig the content here, you’ll also enjoy what I’m included in around the web. See below for 5 links worth checking out over your weekend:

I’ve already explained my rationale why you should embrace the use and reuse of your content – authorized or not. There are benefits here on multiple fronts, especially since it’s something you’re not likely to contain. In a digital world it’s always more strategic to focus resources on that which you can control and ignore or try to leverage that which you cannot. This is a tough lesson the music and newspaper industries are going through today.

Ever seen those apps that show you “how much your website is worth?” They’re sort of fun, except no one actually takes them seriously. What if you applied that same concept to a Facebook page? It would make just as little sense and be equally as silly.

The early adopters tend to overvalue what’s new. That’s fine and nothing out of the norm, it’s just what they do. But what bothers me is when they proclaim a new piece of technology created by companies they’re fans of changes not just general consumer tech, but also industry x or y without really understanding those industries.