Techdirt is running a fascinating article by respected tech writer Tom Lee about the future of mass media outlets (the example is NBC) with huge implications for PR. Have a read through. This is essentially why the industry is so buzzing about blog, social networks and niche web outreach, even if it seems small scale.
As Seth Godin also points out, “The more people you reach… Continue reading...
The Internet, and the blog platform in particular, have created unprecedented opportunities for personal branding. There exists space for superstars in every industry to deeply carve out their own personalities and passions and display them clearly and articulately.
Marketing professionals, artists, philosophers, photography lovers, tropical fish hobbyists, model airplane aficionados, culinary experts – you get where I’m going with this – anyone who has a passion… Continue reading...
I stumbled upon this at Chris Anderson’s blog:
Charles Sheehan-Miles, who wrote “Republic: A Novel of America’s Future”, explains why he’s giving away his ebook in any way, shape or form you want it:
No more sample chapters, partial books that end in the middle, none of that. You can download and read the complete book. Share it with your friends, email it, do… Continue reading...
Procrastination is something many people suffer from daily. Fortunately, it’s also something that is purely mind over matter to overcome.
Typical procrastination excuses we tell ourselves
The old adage of “if you build it, they will come” was something which previously applied only to locations in the physical world (this probably hasn’t been a truism in quite some time, if it ever really was). It is most certainly even less true online, especially for bloggers, marketers, online retailers, etc.
Why? Because there are so many others… Continue reading...
