Social Proofiness: Spotting Digital Potemkin Numbers

The concept of digital social proof is not a new one. It’s been around since the 90’s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).

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June 12, 2012 Author Adam Singer In Digital Marketing and PR

Help Shape The Future Of Mobile Marketing

In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.

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June 6, 2012 Author Adam Singer In Digital Marketing and PR

Balancing Moneyball And Creativity

The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

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May 31, 2012 Author Guest Author In Digital Marketing and PR

The Internet Is (Still) Not Hurting Children

CNN ran an opinion story yesterday with the unfortunate title: Is the Internet hurting children? Of course, this is done to provoke debate: they know what they’re doing.

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May 22, 2012 Author Adam Singer In Web Trends and News

7 Lessons Digital Marketers Can Learn from Martha Stewart

While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…

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May 10, 2012 Author Adam Singer In Digital Marketing and PR

3 Creative Professionals Who Went Beyond The Resume

For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get positions they want.

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May 9, 2012 Author Adam Singer In Digital Marketing and PR