The Rise Of The Profersonal In Social Media


In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

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January 10, 2012 Author Guest Author In The Social Web

It Is No Longer OK To Proclaim Social Media As New


Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

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January 4, 2012 Author Adam Singer In The Social Web

12 Industry Leaders Share Advice For Marketers Just Starting Out


Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR

The App Fallacy


For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

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December 28, 2011 Author Adam Singer In Digital Marketing and PR

6 Thought-Provoking Comments From The Community (Dec, 2011)


Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.

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December 26, 2011 Author Adam Singer In Digital Marketing and PR

Content Formats Can’t Jump The Shark


There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

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December 21, 2011 Author Adam Singer In Digital Marketing and PR