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The Forgotten Value Of Archival Content

books

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

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January 30, 2012 Author Adam Singer In Digital Marketing and PR
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Broaden Your Digital Skills, Leave Specialization To Insects

dragonfly

Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.

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January 25, 2012 Author Adam Singer In links, quick bits
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How Social Technologies Can Smooth The Road To IPO

New York Times Sq

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

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January 24, 2012 Author Guest Author In The Social Web
17 comments

Priorities: Curing Social Media Overload

cure

Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.

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January 20, 2012 Author John Boitnott In The Social Web
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With PR Pros Like This, Who Needs Amateurs?

shutterstock_78205336

Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

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January 17, 2012 Author Guest Author In Digital Marketing and PR
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Random Thoughts On Reposts

Reposts

While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

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January 16, 2012 Author Adam Singer In The Social Web