The Forgotten Value Of Archival Content


The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

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January 30, 2012 Author Adam Singer In Digital Marketing and PR

Broaden Your Digital Skills, Leave Specialization To Insects


Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.

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January 25, 2012 Author Adam Singer In links, quick bits

How Social Technologies Can Smooth The Road To IPO

New York Times Sq

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

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January 24, 2012 Author Guest Author In The Social Web

Priorities: Curing Social Media Overload


Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.

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January 20, 2012 Author John Boitnott In The Social Web

With PR Pros Like This, Who Needs Amateurs?


Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

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January 17, 2012 Author Guest Author In Digital Marketing and PR

Random Thoughts On Reposts


While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

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January 16, 2012 Author Adam Singer In The Social Web