Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.
Procrastination isn’t laziness, lack of discipline, lack of willpower, etc.: it’s disempowerment. Disempowerment means you aren’t missing anything, but lacking access to that which you have.
Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.
Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.