I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.
Forbes has the news that the University of Florida is basically eliminating their computer science department. As a UF graduate who took several CS classes and have friends who graduated with CS degrees and are very successful, this is, in one word: shameful.
Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.