With PR Pros Like This, Who Needs Amateurs?


Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

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January 17, 2012 Author Guest Author In Digital Marketing and PR

Random Thoughts On Reposts


While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

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January 16, 2012 Author Adam Singer In The Social Web

Help Your Team Overcome Procrastination And Finish Projects


Procrastination isn’t laziness, lack of discipline, lack of willpower, etc.: it’s disempowerment. Disempowerment means you aren’t missing anything, but lacking access to that which you have.

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January 11, 2012 Author Guest Author In Inspiration

The Rise Of The Profersonal In Social Media


In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

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January 10, 2012 Author Guest Author In The Social Web

It Is No Longer OK To Proclaim Social Media As New


Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

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January 4, 2012 Author Adam Singer In The Social Web

12 Industry Leaders Share Advice For Marketers Just Starting Out


Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR