Blogs get no love in the current digital landscape. In fact, blogging has gone from being everyone’s favorite “is dead” meme to simply being not talked about at all.
Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media seems to support this with stories of closing small businesses, retailers heading into bankruptcy and of course, the crushing economy.
The concept of digital social proof is not a new one. It’s been around since the 90’s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).