Be Curious, Not Dismissive


I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

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April 30, 2012 Author Adam Singer In Digital Marketing and PR

On Being Creative

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This week, I traveled to LA to speak on a panel with Sonia Simone and Peter Shankman (pictured above) at the BlueGlass internet marketing conference. Our session was on the future of public relations – you can read a summary here.

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April 26, 2012 Author Adam Singer In Inspiration

University Of Florida Takes Two Steps Backward, Cuts CS

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Forbes has the news that the University of Florida is basically eliminating their computer science department. As a UF graduate who took several CS classes and have friends who graduated with CS degrees and are very successful, this is, in one word: shameful.

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April 23, 2012 Author Adam Singer In links, quick bits

Lessons From Blogging Less


For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

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April 18, 2012 Author Adam Singer In Digital Marketing and PR

Some Still Think Interruption Marketing Works


AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

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April 10, 2012 Author Adam Singer In Digital Marketing and PR

Be A Measurement Early Adopter: Learn Marketing Attribution


Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

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April 3, 2012 Author Adam Singer In Digital Marketing and PR