12 Industry Leaders Share Advice For Marketers Just Starting Out


Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR

The App Fallacy


For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

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December 28, 2011 Author Adam Singer In Digital Marketing and PR

6 Thought-Provoking Comments From The Community (Dec, 2011)


Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.

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December 26, 2011 Author Adam Singer In Digital Marketing and PR

Content Formats Can’t Jump The Shark


There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

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December 21, 2011 Author Adam Singer In Digital Marketing and PR

Most Popular Future Buzz Posts In 2011


2011 has been another thriving year for the marketing industry. As I’ve said at conferences, to clients and to industry friends: for those who are creative and motivated to learn, it has never been a better time to be a communications professional.

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December 19, 2011 Author Adam Singer In links, quick bits

Learning From The Sports Industry Can Help You Win On Twitter


We sports fans all know how it is: Whether we’re celebrating a home run, yelling at a failed shot attempt at the net, or even arguing with the broadcaster, we are constantly talking to the teams and whoever surrounds them as if they can hear us. Well, guess what? Now they can, with the help of social tools.

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December 14, 2011 Author Guest Author In Digital Marketing and PR