Rethinking Marketing: Inch By Inch Destroys “The Big Idea”

I’ve been thinking about this a lot lately, and although I’ve written about this before, it’s worth repeating. If your marketing is structured in a way to show up every day, you’re going to dominate those who work forever on big ideas and never ship.

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July 12, 2012 Author Adam Singer In Digital Marketing and PR

Analytics & Optimization For The Physical World

The other day I was at the supermarket buying food, and while pushing my cart I noticed it was in very bad state, making it uncomfortable for me to push it. So I thought: “these guys are not very smart!”

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July 3, 2012 Author Guest Author In Digital Marketing and PR

Measure Your Mobile App With Google Analytics

An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that is a requirement for every marketer as well as developer and entrepreneur. And a large part of that, is of course measurement — a meta skill for everyone in tech.

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June 29, 2012 Author Adam Singer In Digital Marketing and PR

Oreo Is Brilliant, More Companies Should Follow Suit

Oreo recent posted the above image to their social channels in celebration of Pride Day. A brilliant move by itself as it’s extremely social to support basic human rights and equality.

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June 27, 2012 Author Adam Singer In links, quick bits

Why Blogging Gets No Love (And Why You Shouldn’t Care)

Blogs get no love in the current digital landscape. In fact, blogging has gone from being everyone’s favorite “is dead” meme to simply being not talked about at all.

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June 25, 2012 Author Adam Singer In Blogging

Seasonal Psychology: 5 Ways To Sell More During The Holidays

Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media seems to support this with stories of closing small businesses, retailers heading into bankruptcy and of course, the crushing economy.

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June 21, 2012 Author Guest Author In Digital Marketing and PR