When you first started your digital marketing program, perhaps your goal was to drive a lot of organic traffic to your site. Now you’ve finally done it, congratulations.
Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you have a PR firm, I’d love to hear what data they report, and better yet, how they’re using it to make decisions.
Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.
It’s a simple fact of working in social media that relationships can form out of reciprocal behavior. This is expressed in many ways. Perhaps the most famous (or at least simplest) of these is in the practice of “voting up” peoples’ stories on a social bookmarking site, because it insures that your story will get votes as well.