Digital Marketing And Social Media PR – The Future Buzz

Seven months ago I decided to start a country music blog. For most of my life I’ve enjoyed country music. It’s not that I set out to be a country fan, I actually like all kinds of music. I basically follow the line of thinking from Willie Nelson when he says there are only two kinds of music – good and bad.  Today I wanted to share my story with you about ramping up the blog from scratch.

I’m excited to share some news with The Future Buzz community today. In short, I’m leaving Minneapolis and TopRank Online Marketing and heading west to San Francisco, joining world-renowned LEWIS PR as Social Media Practice Director.

Despite many tech pundits obsessing over Facebook or Bing creating a better search product than Google merely due to likes, I’ve stood my ground that this is simply not an accurate observation.  With nearly all the major tech publications publishing stories pitting Google vs. Facebook, it’s an easy, but at this stage huge assumption to make and not backed by anything but opinion.

Augie Ray over at Forrester Research shared a quick opinion piece this week about Facebook places devaluing likes.  Let’s go through his thoughts, as I’d like to reframe your thinking on the subject.  In essence — the two behaviors are different and I think seeing one as “devaluing” the other is the wrong viewpoint.

Some of you may have noticed that my blog has been experiencing minor downtime over the past few days. The good news is everything seems to be fixed now, and the reason I was able to get things up and running again quickly was due to having backup copies of everything.

Simplify your message and you increase the chances it will be remembered (vastly improving the changes it will actually get shared). Say too much and people will not only leave confused, they may never return.