I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.
I’ve always been curious about those who choose not to participate in conversations regarding their given industry online. Especially those in digital marketing and PR (or any facet of the tech industry – which encompasses everyone in marketing and PR).
I’ve been thinking about this a lot lately, and although I’ve written about this before, it’s worth repeating. If your marketing is structured in a way to show up every day, you’re going to dominate those who work forever on big ideas and never ship.
An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that is a requirement for every marketer as well as developer and entrepreneur. And a large part of that, is of course measurement — a meta skill for everyone in tech.