Analytics & Optimization For The Physical World


The other day I was at the supermarket buying food, and while pushing my cart I noticed it was in very bad state, making it uncomfortable for me to push it. So I thought: “these guys are not very smart!”

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July 3, 2012 Author Guest Author In Digital Marketing and PR

Measure Your Mobile App With Google Analytics

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An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that is a requirement for every marketer as well as developer and entrepreneur. And a large part of that, is of course measurement — a meta skill for everyone in tech.

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June 29, 2012 Author Adam Singer In Digital Marketing and PR

Oreo Is Brilliant, More Companies Should Follow Suit


Oreo recent posted the above image to their social channels in celebration of Pride Day. A brilliant move by itself as it’s extremely social to support basic human rights and equality.

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June 27, 2012 Author Adam Singer In links, quick bits

Why Blogging Gets No Love (And Why You Shouldn’t Care)


Blogs get no love in the current digital landscape. In fact, blogging has gone from being everyone’s favorite “is dead” meme to simply being not talked about at all.

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June 25, 2012 Author Adam Singer In Blogging

Seasonal Psychology: 5 Ways To Sell More During The Holidays

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Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media seems to support this with stories of closing small businesses, retailers heading into bankruptcy and of course, the crushing economy.

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June 21, 2012 Author Guest Author In Digital Marketing and PR

Social Proofiness: Spotting Digital Potemkin Numbers

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The concept of digital social proof is not a new one. It’s been around since the 90’s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).

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June 12, 2012 Author Adam Singer In Digital Marketing and PR