Social Media Measurement Finally Comes Of Age


There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

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March 20, 2012 Author Adam Singer In Digital Marketing and PR

Professionals Increase Productivity, Not Hours

textile machine

AlterNet has an unmissable story on why we need to go back to a 40 hour work week. The short, short version is that 150 years of research proves shorter work hours actually raise productivity and profits — and overtime destroys them.

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March 16, 2012 Author Adam Singer In links, quick bits

Doonesbury Wins Even If His Comic Isn’t On Dead Trees

mike doonesbury

A Doonesbury comic strip is being withheld from some US newspapers due to the content within it. Except, Doonesbury (and his message) wins even if the strip isn’t run on dead trees.

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March 11, 2012 Author Adam Singer In Digital Marketing and PR

Are You An Analytics Jedi, Apprentice Or Ostrich?


If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product).

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March 5, 2012 Author Adam Singer In Digital Marketing and PR

Joining The Google Analytics Team


I’m excited to share some good news with you today. Starting next week, I’m joining Google as product marketing manager, Google Analytics.

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February 24, 2012 Author Adam Singer In Personal

A Marketing Lesson From Cat Facts


A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Future Buzz readers already know how this works.

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February 21, 2012 Author Adam Singer In Digital Marketing and PR