On Being Creative

Screen Shot 2012-04-26 at 8.57.57 AM

This week, I traveled to LA to speak on a panel with Sonia Simone and Peter Shankman (pictured above) at the BlueGlass internet marketing conference. Our session was on the future of public relations – you can read a summary here.

Read More

April 26, 2012 Author Adam Singer In Inspiration

University Of Florida Takes Two Steps Backward, Cuts CS

Screen Shot 2012-04-23 at 6.04.34 PM

Forbes has the news that the University of Florida is basically eliminating their computer science department. As a UF graduate who took several CS classes and have friends who graduated with CS degrees and are very successful, this is, in one word: shameful.

Read More

April 23, 2012 Author Adam Singer In links, quick bits

Lessons From Blogging Less


For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

Read More

April 18, 2012 Author Adam Singer In Digital Marketing and PR

Some Still Think Interruption Marketing Works


AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

Read More

April 10, 2012 Author Adam Singer In Digital Marketing and PR

Be A Measurement Early Adopter: Learn Marketing Attribution


Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

Read More

April 3, 2012 Author Adam Singer In Digital Marketing and PR

The Future Is Now


As William Gibson famously said: the future is already here — it’s just not evenly distributed. Google (my employer) recently released this video sharing a real life example of what it’s like to be behind the wheel of a self-driving car:

Read More

March 28, 2012 Author Adam Singer In links, quick bits