41 comments

Joining The Google Analytics Team

london-google-office

I’m excited to share some good news with you today. Starting next week, I’m joining Google as product marketing manager, Google Analytics.

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February 24, 2012 Author Adam Singer In Personal
9 comments

A Marketing Lesson From Cat Facts

cat-facs-texting-prank

A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Future Buzz readers already know how this works.

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February 21, 2012 Author Adam Singer In Digital Marketing and PR
9 comments

10 Writing Tips From David Ogilvy

david-ogilvy

David Ogilvy is one of the most quoted advertising professionals and a legend in the space. So it was neat to see Lists of Note pull up an internal memo sent to all employees of his advertising agency in 1982.

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February 17, 2012 Author Adam Singer In links, quick bits
8 comments

Help End Wikipedia Ignorance

blindfolded

Wikipedia has been called the most influential website in the world. When Wikipedia went “black” last month in protest along with others, it helped stop a Congressional effort to pass SOPA/PIPA dead in its tracks. It’s fair to say, Wikipedia is influential.

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February 14, 2012 Author Guest Author In Digital Marketing and PR
14 comments

How To Build An Influencer Marketing Strategy

crowd-influenced

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.

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February 9, 2012 Author Guest Author In Digital Marketing and PR
3 comments

The Open Web (Still) Isn’t Going Away

fishing-bait

The “web is dead” linkbait discussions are back, spurred in part by recent IPO news but also by various tech pundits (ironically enough, the discussions started at sites on the open web).

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February 6, 2012 Author Adam Singer In Web Trends and News