In 2007, I wrote a post saying that every marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.
Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.
This post title was inspired by Chris Sacca …I started writing it the other day but finished it today inspired by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet…
While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.
No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.
What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?