The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.

At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) 1946 – 1964 (giving an age range between 51 and 70 as of 2016). Millennials (23 year cohort) 2004-1981 giving an age range of 12-35 for example.

We’re about to wrap up another year of writing at The Future Buzz and head into year 9 of this site. Some of you have been here from the beginning and it has been an amazing journey together sharing ideas here.

It’s been well over a year since I released my previous album “Untold Story” …but even before that I started working on another new project called “Electric Symphony.”

Most of us in the digital marketing and analytics industry live online. With that, we tend to spend much of our time learning about new tools, reading case studies and sharing blog posts that are short form. And on computer screens.

In 2007, I wrote a post saying that every marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.