Oh NYT. What are we going to do with you this month? First you run an op-ed so out of touch with reality it made the AARP look trendy. Now you run a story on Twitter that would make a newbie metablogger blush.
If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.”
A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!
One of the most important things for media to master is the art of the headline, as is the art of the lede. Unfortunately the former is frequently abused purely for the sake of clicks from the average social media user. It’s become less art, more pandering.
I love the NYT, it has always been one of my favorite publications I’ve read daily since I was a kid. However this opinion piece on marijuana reform is without question the single worst thing I think I’ve ever read on the site. Go read it, we’ll wait.