The Future Buzz

I don’t normally do posts like this, but it’s still really cool to me when others quote me or write a feature on one of my campaigns (I feel the same as Noah Brier on that).

Thought I’d share two different stories I was recently quoted in:

• A story on corporate blogging in the QSR (quick service restaurant) industry. Some other bloggers quoted in the story were Ed Schipul, Jennifer A. Jones and David Nour - all added great points.

• A feature on the beta test - this one is behind a paywall for 30 days on the publications site, so I had to scan it as a preview for you guys…I will link to the publication when they unlock it.
  

Thanks again for reading this site and also to those of you who participate in my social marketing campaigns and make things like this possible. […] Continue Reading…

image credit: csb13 via flickr

As you’re already well aware, the social web is the most efficient and useful tool the world has seen for sharing messages, insights, music, videos, information — whatever you want.

You certainly are a consumer of the conversations and interactions on the web daily. You’re reading this blog post aren’t you?

But if you’re a communications professional and not a contributor on a deep level, you’re missing out on something huge. You are turning your back on a scratchpad that is so unbelievably powerful, if you saw the results from the eyes of the contributer you’d wonder why you waited so long to actually dive in. […] Continue Reading…

image credit: victoriapeckham via flickr

As someone who works at a firm with a diverse array of clients, I spend a good deal of time reading trade publications across industries. It is always interesting to me when they go into how the specific industry in question is using technology and the web.

The non-tech trade publications actually do a pretty good job of covering things their industry is doing on the web. Never quite as good as the web publications written by web pros, but of course those are written by people who work in this space 24/7.

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It’s still a novelty that in a world of user generated content, a monolithic organization would take the time to respond to a message - especially in an unexpected and totally creative way.

This is the response by EA Sports to a video that a Tiger Woods PGA Tour ‘08 fan posted on YouTube 1 year ago:

Made page one of Digg, and at the time of posting this has nearly a million views in just a few short days.
[…] Continue Reading…

image credit: amayzun via flickr

What I work best with as a marketing professional are finished web products, blogs and web sites. And, when it’s something which has been designed properly, logically and cleanly - all the online marketing/PR/advertising and social media promotions really compliment something that has been created with usability and SEO in mind.

Without a properly designed site, however,you are already at a huge disadvantage with trying to grow your brand on the web to your competitors who are doing it better. Trying to grow a web property that wasn’t built properly through social media marketing is like trying to put a jet engine on a car. Yeah, it might go a little faster, but it’s still not going to fly. […] Continue Reading…

image credit: fort photo (via flickr)

Not everyone has passion. Not everyone is moved emotionally by what they do. And, that’s extremely unfortunate. But fortunately, you are not like everyone else.

The winning organizations in every industry are filled with passionate, vocal, active people (also, we have more fun doing what we do). To us, it isn’t even really ‘work’ in the sense that it flows naturally and feels more like creative freedom.

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photo credit: stuck in customs (via flickr)

Hey intrepid reader. I’m sure you’ve read plenty of great material this summer. Well today I’m going to give you just a bit more. The good news is, it’s all free.

Here’s a list of 20 free eBooks about social media on an array of topics you’ll find extremely useful as savvy bloggers, marketers, business owners and web professionals. Special thanks to Chris Brogan for compiling this: […] Continue Reading…

I’ve been doing IT work (for fun?) ever since I was 13 – I’m 25 now. I’ve fixed my friend’s computers, my school’s computers, computers in my office and even built my own.

I’ve developed blogs for several of my peers, taught many friends/associates the basics of Adobe Photoshop, Ableton Live, Wordpress and tons of other useful applications.

Okay, you get the idea – and my subscribers already know – I’m the go-to guy for computer, web and software advice (as well as for social media strategy, web marketing and blog consulting).

[…] Continue Reading…

Google recently launched an insight tool for search trends. It’s a like a revved up version of Google Trends and offers a deeper level of analysis of search trends with the ability to compare volume patterns across regions, categories and time.

Really neat stuff and huge applications for web entreprenuers, bloggers and businesses across the nation. Be sure to check out the utility and experiment around a bit - I was able to get some useful metrics almost instantly. […] Continue Reading…

Resumes and some observations

Do you want an average job with average pay? Do you like following the rules? Are you content to settle for mediocre at best? If yes, stop reading here – this article is not for you.

For everyone else, read on.

[…] Continue Reading…