Last week I presented on a keynote panel with Duane Forrester from Microsoft and Daina Middleton, CEO at Performics at Search Engine Strategies SF. There’s a quick wrap up of our session on Search Engine Watch if you want to get an overview of the discussion.
Fluff digital “skills” if you can even call them that have been around forever. The perfect example of one is social media (this is why certification is absurd and masters programs make even less sense). By itself social is not a skill, merely a meta layer for expression and collaboration talented individuals have used organically since the web existed.
In November of 2012, our team conducted research to ascertain the mobile readiness of marketers. Our insights from more than 2,300 marketers globally determined that while 87% are planning to increase emphasis on mobile in 2013, mobile measurement was still new territory.
My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.