We Need More People With (Serious) Data Chops


Yesterday was our team’s annual user summit where we shared the future of Analytics and a glimpse of next generation measurement (read the full recap here). What struck me in the discussions not about our product, but the industry itself, was the dire need for more skills.

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October 30, 2012 Author Adam Singer In Digital Marketing and PR

5 Ways Your PR Agency Makes You Look Bad


I receive bad pitches every day here at The Future Buzz. And while I do not out them publicly, many of these PR pros and agencies do succeed in leaving a bad taste in my mouth about the brand.

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October 17, 2012 Author Adam Singer In Digital Marketing and PR

You Are What You Share

Screen Shot 2012-10-12 at 9.40.56 AM

A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.

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October 12, 2012 Author Adam Singer In links, quick bits

Finding Your Passion By Throwing Pasta


I write Smart Pretty and Awkward, which is a blog with three pieces of advice in each post: How to be Smarter, How to be Prettier, and How to be (less) Awkward.  One of the benefits of having an online outlet is that readers reach out to you asking for your advice…

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October 8, 2012 Author Guest Author In Blogging, Inspiration

The Ultimate Guide To Google Analytics Event Tracking


Event tracking in Analytics is awesome! There really is no other word to describe it, so it’s unfortunate when it feels like everyone isn’t making the most out of an amazing resource built directly into Google Analytics. With that in mind, I wanted to share some of the ways that I use event tracking on real projects…

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October 4, 2012 Author Guest Author In Digital Marketing and PR

KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent


We’ve previously covered examples of brands who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential debate when KitchenAid posted the following unfortunate Tweet joking about Obama’s dead grandmother:

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October 3, 2012 Author Adam Singer In Digital Marketing and PR