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Why Blogging Gets No Love (And Why You Shouldn’t Care)

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Blogs get no love in the current digital landscape. In fact, blogging has gone from being everyone’s favorite “is dead” meme to simply being not talked about at all.

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June 25, 2012 Author Adam Singer In Blogging
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Seasonal Psychology: 5 Ways To Sell More During The Holidays

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Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media seems to support this with stories of closing small businesses, retailers heading into bankruptcy and of course, the crushing economy.

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June 21, 2012 Author Guest Author In Digital Marketing and PR
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Social Proofiness: Spotting Digital Potemkin Numbers

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The concept of digital social proof is not a new one. It’s been around since the 90’s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).

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June 12, 2012 Author Adam Singer In Digital Marketing and PR
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Help Shape The Future Of Mobile Marketing

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In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.

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June 6, 2012 Author Adam Singer In Digital Marketing and PR
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Balancing Moneyball And Creativity

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The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

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May 31, 2012 Author Guest Author In Digital Marketing and PR
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The Internet Is (Still) Not Hurting Children

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CNN ran an opinion story yesterday with the unfortunate title: Is the Internet hurting children? Of course, this is done to provoke debate: they know what they’re doing.

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May 22, 2012 Author Adam Singer In Web Trends and News