Watch My HootSuite / GA Social Measurement Webinar

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Earlier this week I gave a Webinar with HootSuite to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a critical platform for marketers.

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September 21, 2012 Author Adam Singer In Digital Marketing and PR

Simplicity With Data Visualization Is Still Best

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NPR has a few graphs breaking down the 47% of people who don’t pay income tax (which many people have been discussing due to a comment from Mitt Romney). But who are the 47%? This simple pie chart breaks things down clearly:

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September 19, 2012 Author Adam Singer In links, quick bits

Social Measurement Webinar With HootSuite & Google Analytics

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A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their social marketing initiatives and demonstrate ROI.

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September 13, 2012 Author Adam Singer In Digital Marketing and PR

Netiquette 101: Search *Before* You Ask In Social


This is something that’s been true long before the current wave of social tools existed. Back in the days when boards and forums reigned supreme, you would have been slaughtered if you asked something without using that site’s search function first to dig up previous threads.

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September 10, 2012 Author Adam Singer In The Social Web

Understanding Cross-Platform Consumer Behavior

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My colleagues at Google recently published some unmissable research on understanding consumer behavior in a multi-screen world. I thought worth sharing with you as it’s critical to understand how users interact across devices and platforms.

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September 7, 2012 Author Adam Singer In links, quick bits

Organize Around Execution, Or Perish In The Modern Web


The best way for brands to achieve results in the modern web is to organize teams around execution, eliminating micro management and unnecessary approval processes. Why? In many ways marketing is now something that’s won at the edges as much as it is around the “big idea.”

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August 29, 2012 Author Adam Singer In Digital Marketing and PR