Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.
Yesterday was our team’s annual user summit where we shared the future of Analytics and a glimpse of next generation measurement (read the full recap here). What struck me in the discussions not about our product, but the industry itself, was the dire need for more skills.
A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.