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Worth A Read: Altimeter Social Media ROI Cookbook


Clearly I’m excited about social media measurement coming of age. Why? I’ve been passionate about sharing ideas and participating in online communities for a majority of my life, far before I was doing so professionally.

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July 30, 2012 Author Adam Singer In links, quick bits

Another Creative Marketer Goes Beyond The Resume

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I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.

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July 24, 2012 Author Adam Singer In links, quick bits

Community Managers Need To Pay Attention To News

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This morning, there was some horrific news of a shooting at the Batman screening in Aurora, Colo. At least 12 dead, dozens more wounded in this horrific event.

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July 20, 2012 Author Adam Singer In links, quick bits

Don’t Be On The Wrong Side Of The Social Divide


I’ve always been curious about those who choose not to participate in conversations regarding their given industry online. Especially those in digital marketing and PR (or any facet of the tech industry – which encompasses everyone in marketing and PR).

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July 16, 2012 Author Adam Singer In The Social Web

Rethinking Marketing: Inch By Inch Destroys “The Big Idea”


I’ve been thinking about this a lot lately, and although I’ve written about this before, it’s worth repeating. If your marketing is structured in a way to show up every day, you’re going to dominate those who work forever on big ideas and never ship.

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July 12, 2012 Author Adam Singer In Digital Marketing and PR

Analytics & Optimization For The Physical World


The other day I was at the supermarket buying food, and while pushing my cart I noticed it was in very bad state, making it uncomfortable for me to push it. So I thought: “these guys are not very smart!”

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July 3, 2012 Author Guest Author In Digital Marketing and PR