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Three Priceless Innovation Lessons You Can Learn from Google

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Everyone knows that Google is the leader of the internet pack when it comes to innovation. They consistently develop intuitive, cutting edge products that do exactly what the user wants.

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September 8, 2011 Author Guest Author In Digital Marketing and PR
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Become A Good Online Marketer In 5 Really Hard Steps

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While reading Reddit I came across a great story on how to become a good programmer in 6 really hard steps. It was written in response to another story which promised “easier ways to make your code amazing.”

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September 6, 2011 Author Adam Singer In Digital Marketing and PR
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Dumb Students? Easy Fix: Blame Search Engines, Not Schools

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Another day, another “back in my day things were better,” anti-technology story. Good Magazine recently published a post with the unfortunate title: Just Google It: How Search Engines Stunt College Students’ Research Skills. Let that sink in for a moment.

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September 1, 2011 Author Adam Singer In Web Trends and News
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Stop The Social Media Icon Insanity

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There continues to exist a widespread, bizarre phenomenon of companies printing social media icons and sticking them on printed materials without any context or URLs.

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August 30, 2011 Author Adam Singer In Digital Marketing and PR
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Evolve Beyond Curation: Add Context, Lead Your Category

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Many brands (and people) have fallen into a routine of aggregating / curating their category as the extent of their social participation. They use tools and or team members to scan the day’s news and re-share it as micro content usually comprised of a link and a headline.

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August 24, 2011 Author Adam Singer In Digital Marketing and PR
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Is This Really So Difficult To Grasp?

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For years, we’ve shared reasons you should blog and that you’d basically have to be crazy to yield your presence to the stream. The path we advocate is simple: focus opt in at the source and approach the web as if you are a media company.

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August 22, 2011 Author Adam Singer In Digital Marketing and PR