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Social Proofiness: Spotting Digital Potemkin Numbers

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The concept of digital social proof is not a new one. It’s been around since the 90′s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).

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June 12, 2012 Author Adam Singer In Digital Marketing and PR
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Help Shape The Future Of Mobile Marketing

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In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.

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June 6, 2012 Author Adam Singer In Digital Marketing and PR
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Balancing Moneyball And Creativity

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The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

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May 31, 2012 Author Guest Author In Digital Marketing and PR
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The Internet Is (Still) Not Hurting Children

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CNN ran an opinion story yesterday with the unfortunate title: Is the Internet hurting children? Of course, this is done to provoke debate: they know what they’re doing.

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May 22, 2012 Author Adam Singer In Web Trends and News
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7 Lessons Digital Marketers Can Learn from Martha Stewart

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While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…

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May 10, 2012 Author Adam Singer In Digital Marketing and PR
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3 Creative Professionals Who Went Beyond The Resume

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For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get positions they want.

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May 9, 2012 Author Adam Singer In Digital Marketing and PR