You Are What You Share

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A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.

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October 12, 2012 Author Adam Singer In links, quick bits

Finding Your Passion By Throwing Pasta


I write Smart Pretty and Awkward, which is a blog with three pieces of advice in each post: How to be Smarter, How to be Prettier, and How to be (less) Awkward.  One of the benefits of having an online outlet is that readers reach out to you asking for your advice…

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October 8, 2012 Author Guest Author In Blogging, Inspiration

The Ultimate Guide To Google Analytics Event Tracking


Event tracking in Analytics is awesome! There really is no other word to describe it, so it’s unfortunate when it feels like everyone isn’t making the most out of an amazing resource built directly into Google Analytics. With that in mind, I wanted to share some of the ways that I use event tracking on real projects…

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October 4, 2012 Author Guest Author In Digital Marketing and PR

KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent


We’ve previously covered examples of brands who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential debate when KitchenAid posted the following unfortunate Tweet joking about Obama’s dead grandmother:

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October 3, 2012 Author Adam Singer In Digital Marketing and PR

Thoughts On Free Web Software / Services


As I work marketing one of the web’s most popular applications by day, I’ve come to see many recurring things that everyone should understand about free software (but frequently do not).

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October 1, 2012 Author Adam Singer In Digital Marketing and PR

Guest Blogging Isn’t Difficult, Yet So Few Get It Right


I started offering the opportunity for readers to submit guest blog posts for The Future Buzz in 2010. The reason being, I know many of you are smart and have ideas you want to share with the rest of the community. I also enjoy editing.

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September 25, 2012 Author Adam Singer In Digital Marketing and PR