The Ultimate Guide To Google Analytics Event Tracking


Event tracking in Analytics is awesome! There really is no other word to describe it, so it’s unfortunate when it feels like everyone isn’t making the most out of an amazing resource built directly into Google Analytics. With that in mind, I wanted to share some of the ways that I use event tracking on real projects…

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October 4, 2012 Author Guest Author In Digital Marketing and PR

KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent


We’ve previously covered examples of brands who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential debate when KitchenAid posted the following unfortunate Tweet joking about Obama’s dead grandmother:

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October 3, 2012 Author Adam Singer In Digital Marketing and PR

Thoughts On Free Web Software / Services


As I work marketing one of the web’s most popular applications by day, I’ve come to see many recurring things that everyone should understand about free software (but frequently do not).

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October 1, 2012 Author Adam Singer In Digital Marketing and PR

Guest Blogging Isn’t Difficult, Yet So Few Get It Right


I started offering the opportunity for readers to submit guest blog posts for The Future Buzz in 2010. The reason being, I know many of you are smart and have ideas you want to share with the rest of the community. I also enjoy editing.

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September 25, 2012 Author Adam Singer In Digital Marketing and PR

Watch My HootSuite / GA Social Measurement Webinar

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Earlier this week I gave a Webinar with HootSuite to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a critical platform for marketers.

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September 21, 2012 Author Adam Singer In Digital Marketing and PR

Simplicity With Data Visualization Is Still Best

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NPR has a few graphs breaking down the 47% of people who don’t pay income tax (which many people have been discussing due to a comment from Mitt Romney). But who are the 47%? This simple pie chart breaks things down clearly:

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September 19, 2012 Author Adam Singer In links, quick bits