3 comments

Social Proofing, Snake Oil Agencies And Brands (Oh My)

snake

Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.

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October 11, 2011 Author Adam Singer In Digital Marketing and PR
13 comments

Don’t Be A Social Media Beggar

fish

It’s a simple fact of working in social media that relationships can form out of reciprocal behavior. This is expressed in many ways. Perhaps the most famous (or at least simplest) of these is in the practice of “voting up” peoples’ stories on a social bookmarking site, because it insures that your story will get votes as well.

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October 10, 2011 Author John Boitnott In The Social Web
9 comments

10 Tips To Increase Your Productivity

increase-productivity

Want to get more done in your day? Of course you do. To stay competitive in any industry, from digital marketing to software development, in many cases it comes down to one thing: productivity.

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October 6, 2011 Author Guest Author In Inspiration
5 comments

Social Spam Reactions: A Cultural Issue, Not Technological

city-street

Social media spam is not a new phenomenon. Back in the 90s and early 00s forum days, I moderated several music / geek boards and had to deal with marketers who tried to comment or link spam conversations.

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October 3, 2011 Author Adam Singer In Digital Marketing and PR
22 comments

Ragu Pasta Sauce Leaves Bad Taste With Social Media Users

ragu-tweets

We’ve waited a long time for this day. Finally, a sauce brand has made a social media faux pas. It’s not every day we can blog about pasta sauce, but when we can it tastes good. Overly processed, would survive nuclear winter, tomato-like sauce kind of good.

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September 29, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

An Introduction To How Online Advertising Delivery Works

data-center

Most online marketers don’t stop to consider the technology behind what lets them reach audiences. So today, we thought it would be fun to explore an introduction to something you’ve probably never thought about: how online advertising delivery works.

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September 27, 2011 Author Guest Author In Guides, Tutorials