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Lessons From Blogging Less

minimal-room

For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

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April 18, 2012 Author Adam Singer In Digital Marketing and PR
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Some Still Think Interruption Marketing Works

Crowded

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

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April 10, 2012 Author Adam Singer In Digital Marketing and PR
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Be A Measurement Early Adopter: Learn Marketing Attribution

attribution-benefits

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

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April 3, 2012 Author Adam Singer In Digital Marketing and PR
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The Future Is Now

self-driving

As William Gibson famously said: the future is already here — it’s just not evenly distributed. Google (my employer) recently released this video sharing a real life example of what it’s like to be behind the wheel of a self-driving car:

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March 28, 2012 Author Adam Singer In links, quick bits
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Social Media Measurement Finally Comes Of Age

01b-social_overview_cropped

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

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March 20, 2012 Author Adam Singer In Digital Marketing and PR
4 comments

Professionals Increase Productivity, Not Hours

textile machine

AlterNet has an unmissable story on why we need to go back to a 40 hour work week. The short, short version is that 150 years of research proves shorter work hours actually raise productivity and profits — and overtime destroys them.

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March 16, 2012 Author Adam Singer In links, quick bits