2 comments

Organize Around Execution, Or Perish In The Modern Web

blur-cars

The best way for brands to achieve results in the modern web is to organize teams around execution, eliminating micro management and unnecessary approval processes. Why? In many ways marketing is now something that’s won at the edges as much as it is around the “big idea.”

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August 29, 2012 Author Adam Singer In Digital Marketing and PR
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Video Is (Still) Your Chance To Be A Pioneer

video

A few years ago, it was noted that producing online video was your chance to be a pioneer. It may be hard to believe, because digital video isn’t really new, but this is still a huge opportunity.

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August 22, 2012 Author Guest Author In Digital Marketing and PR
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How To Prove Your Point With Data

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Ian Lurie, one of my favorite bloggers, has a quick, easy to understand presentation on data that persuades. As I’ve seen my share of poorly created graphs and impossible to understand data visualizations over the years, I loved this and thought it worth embedding.

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August 20, 2012 Author Adam Singer In links, quick bits
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3 Examples Of Effective Brand Journalism

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There’s been a lot of debate over whether or not brand journalism is a good use of company resources. But in a world where every company is a media company, done properly it is one of the most effective uses of modern communication tools.

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August 17, 2012 Author Guest Author In Digital Marketing and PR
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Companies That Inspire

inspire

In these tough economic times, creating a culture of inspired employees can be especially challenging. While things seem to be turning around a bit many people are still concerned that their name might end up on a short list of job cuts.

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August 16, 2012 Author Guest Author In Digital Marketing and PR
5 comments

You Are Not An “Average” User

average

It is a false assumption to think everyone is like you. That they use the web the same way, the same networks, the same devices. To take this perspective will greatly hurt you from either the product-side or the agency-side.

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August 8, 2012 Author Adam Singer In Digital Marketing and PR