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You Are Not An “Average” User

average

It is a false assumption to think everyone is like you. That they use the web the same way, the same networks, the same devices. To take this perspective will greatly hurt you from either the product-side or the agency-side.

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August 8, 2012 Author Adam Singer In Digital Marketing and PR
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Worth A Read: Altimeter Social Media ROI Cookbook

Top-Down

Clearly I’m excited about social media measurement coming of age. Why? I’ve been passionate about sharing ideas and participating in online communities for a majority of my life, far before I was doing so professionally.

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July 30, 2012 Author Adam Singer In links, quick bits
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Another Creative Marketer Goes Beyond The Resume

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I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.

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July 24, 2012 Author Adam Singer In links, quick bits
7 comments

Community Managers Need To Pay Attention To News

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This morning, there was some horrific news of a shooting at the Batman screening in Aurora, Colo. At least 12 dead, dozens more wounded in this horrific event.

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July 20, 2012 Author Adam Singer In links, quick bits
4 comments

Don’t Be On The Wrong Side Of The Social Divide

crossing

I’ve always been curious about those who choose not to participate in conversations regarding their given industry online. Especially those in digital marketing and PR (or any facet of the tech industry – which encompasses everyone in marketing and PR).

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July 16, 2012 Author Adam Singer In The Social Web
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Rethinking Marketing: Inch By Inch Destroys “The Big Idea”

inch-ruler

I’ve been thinking about this a lot lately, and although I’ve written about this before, it’s worth repeating. If your marketing is structured in a way to show up every day, you’re going to dominate those who work forever on big ideas and never ship.

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July 12, 2012 Author Adam Singer In Digital Marketing and PR