The amount and volume of branded content “pushed” over the social web continues to increase. In some instances, this is a good thing. Branded content executed well is useful, improves all of your organic marketing KPIs and can contribute to increasing returns.
With a simplified digital life, you’ll stay focused on what’s really important and be far more productive with your time. It’s very easy to waste your day browsing your social media accounts, checking emails, sending text messages, and doing quite a few other unproductive online activities.
Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.