With the advent of macro social platforms, I see more and more people spending time giving their ideas (in full) to sites they don’t own. In tandem, the companies running them are being compensated for your ideas and passion, mostly by running ads next to them.
The amount and volume of branded content “pushed” over the social web continues to increase. In some instances, this is a good thing. Branded content executed well is useful, improves all of your organic marketing KPIs and can contribute to increasing returns.