12 comments

Seriously, Enough With The Clichéd Advice

Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

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January 23, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

The High Cost Of Interruption

Ninlabs Research has a fantastic post outlining the high cost of interruption for programmers. It’s worth a read and provides data which supports the concept of the maker’s vs. manager’s schedule.

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January 22, 2013 Author Adam Singer In links, quick bits
5 comments

Assume People Have Already Seen What You’re Sharing

So you think you’re super original, copy-pasting content from Reddit into other platforms. Yeah, you’re not. Reddit is not some secret site, it has millions of users. Many of the people who do this (see: those who copy-paste a headline another user came up with) look ridiculous.

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January 15, 2013 Author Adam Singer In Digital Marketing and PR
1 comment

We (Still) Don’t Need Digital Measurement Standards

I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

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January 8, 2013 Author Adam Singer In Data Spin
2 comments

Work At An Agency? You Should Report Personal Success Metrics

Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.

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January 7, 2013 Author Adam Singer In Digital Marketing and PR
8 comments

Stop Overthinking, Start Executing

This is probably the best and simplest advice I can offer you for 2013: stop overthinking, start executing. It’s not a new idea, I was pushing clients in this direction while as a consultant for the last decade prior to going in-house at Google.

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January 4, 2013 Author Adam Singer In Digital Marketing and PR