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Guest Blogging Isn’t Difficult, Yet So Few Get It Right

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I started offering the opportunity for readers to submit guest blog posts for The Future Buzz in 2010. The reason being, I know many of you are smart and have ideas you want to share with the rest of the community. I also enjoy editing.

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September 25, 2012 Author Adam Singer In Digital Marketing and PR
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Watch My HootSuite / GA Social Measurement Webinar

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Earlier this week I gave a Webinar with HootSuite to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a critical platform for marketers.

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September 21, 2012 Author Adam Singer In Digital Marketing and PR
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Simplicity With Data Visualization Is Still Best

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NPR has a few graphs breaking down the 47% of people who don’t pay income tax (which many people have been discussing due to a comment from Mitt Romney). But who are the 47%? This simple pie chart breaks things down clearly:

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September 19, 2012 Author Adam Singer In links, quick bits
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Social Measurement Webinar With HootSuite & Google Analytics

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A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their social marketing initiatives and demonstrate ROI.

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September 13, 2012 Author Adam Singer In Digital Marketing and PR
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Netiquette 101: Search *Before* You Ask In Social

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This is something that’s been true long before the current wave of social tools existed. Back in the days when boards and forums reigned supreme, you would have been slaughtered if you asked something without using that site’s search function first to dig up previous threads.

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September 10, 2012 Author Adam Singer In The Social Web
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Understanding Cross-Platform Consumer Behavior

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My colleagues at Google recently published some unmissable research on understanding consumer behavior in a multi-screen world. I thought worth sharing with you as it’s critical to understand how users interact across devices and platforms.

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September 7, 2012 Author Adam Singer In links, quick bits