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7 Lessons Digital Marketers Can Learn from Martha Stewart

martha-on-set

While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…

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May 10, 2012 Author Adam Singer In Digital Marketing and PR
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3 Creative Professionals Who Went Beyond The Resume

Pinterest-Jeanne

For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get positions they want.

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May 9, 2012 Author Adam Singer In Digital Marketing and PR
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The Meta Factor Is Still Alive And Kicking

inception

The web has always enjoyed talking about, well, the web. That’s nothing new. It was true in the days of forums and boards, in fact some of the most heated threads stemmed from meta discussions.

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May 8, 2012 Author Adam Singer In links, quick bits
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Be Curious, Not Dismissive

cat-mountain

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

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April 30, 2012 Author Adam Singer In Digital Marketing and PR
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On Being Creative

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This week, I traveled to LA to speak on a panel with Sonia Simone and Peter Shankman (pictured above) at the BlueGlass internet marketing conference. Our session was on the future of public relations – you can read a summary here.

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April 26, 2012 Author Adam Singer In Inspiration
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University Of Florida Takes Two Steps Backward, Cuts CS

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Forbes has the news that the University of Florida is basically eliminating their computer science department. As a UF graduate who took several CS classes and have friends who graduated with CS degrees and are very successful, this is, in one word: shameful.

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April 23, 2012 Author Adam Singer In links, quick bits