2 comments

Sharing Research Into Mobile Marketing & Measurement in 2013

mobile-metrics-research

Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.

Read More

November 13, 2012 Author Adam Singer In links, quick bits
0 comments

Check Out My New Monthly Column At ClickZ

clickz

I’ve been blogging a bit less here these days — as I’ve been heads-down with my team at Google Analytics launching new products, producing and speaking at events, growing and educating a massive analytics community and a whole lot more.

Read More

November 9, 2012 Author Adam Singer In links, quick bits
2 comments

Trashy Reality TV Invades Silicon Valley

dead-dove

Of course reality TV is going to be trashy. The two go together: shallow, uninspired content for the people that consume it. If you haven’t already heard, Randi Zuckerberg has worked with Bravo to produce a reality TV show about Silicon Valley.

Read More

November 6, 2012 Author Adam Singer In links, quick bits
0 comments

We Need More People With (Serious) Data Chops

data-shutterstock

Yesterday was our team’s annual user summit where we shared the future of Analytics and a glimpse of next generation measurement (read the full recap here). What struck me in the discussions not about our product, but the industry itself, was the dire need for more skills.

Read More

October 30, 2012 Author Adam Singer In Digital Marketing and PR
9 comments

5 Ways Your PR Agency Makes You Look Bad

image-49

I receive bad pitches every day here at The Future Buzz. And while I do not out them publicly, many of these PR pros and agencies do succeed in leaving a bad taste in my mouth about the brand.

Read More

October 17, 2012 Author Adam Singer In Digital Marketing and PR
9 comments

You Are What You Share

Screen Shot 2012-10-12 at 9.40.56 AM

A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.

Read More

October 12, 2012 Author Adam Singer In links, quick bits