I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.
Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.
With the advent of macro social platforms, I see more and more people spending time giving their ideas (in full) to sites they don’t own. In tandem, the companies running them are being compensated for your ideas and passion, mostly by running ads next to them.