6 comments

How To Prove Your Point With Data

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Ian Lurie, one of my favorite bloggers, has a quick, easy to understand presentation on data that persuades. As I’ve seen my share of poorly created graphs and impossible to understand data visualizations over the years, I loved this and thought it worth embedding.

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August 20, 2012 Author Adam Singer In links, quick bits
4 comments

3 Examples Of Effective Brand Journalism

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There’s been a lot of debate over whether or not brand journalism is a good use of company resources. But in a world where every company is a media company, done properly it is one of the most effective uses of modern communication tools.

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August 17, 2012 Author Guest Author In Digital Marketing and PR
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Companies That Inspire

inspire

In these tough economic times, creating a culture of inspired employees can be especially challenging. While things seem to be turning around a bit many people are still concerned that their name might end up on a short list of job cuts.

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August 16, 2012 Author Guest Author In Digital Marketing and PR
5 comments

You Are Not An “Average” User

average

It is a false assumption to think everyone is like you. That they use the web the same way, the same networks, the same devices. To take this perspective will greatly hurt you from either the product-side or the agency-side.

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August 8, 2012 Author Adam Singer In Digital Marketing and PR
1 comment

Worth A Read: Altimeter Social Media ROI Cookbook

Top-Down

Clearly I’m excited about social media measurement coming of age. Why? I’ve been passionate about sharing ideas and participating in online communities for a majority of my life, far before I was doing so professionally.

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July 30, 2012 Author Adam Singer In links, quick bits
6 comments

Another Creative Marketer Goes Beyond The Resume

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I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.

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July 24, 2012 Author Adam Singer In links, quick bits