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(Most) Meetings Are (Still) Unnecessary

We’ve previously shared ideas on how and why you should reduce meetings. Meetings, like voicemail, the fax machine and other living artifacts feel like relics of a past era. They’re being replaced and reshaped by the next generation of organizations and professionals who embrace technology.

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March 1, 2013 Author Adam Singer In links, quick bits
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Someone Please Remix This Ad Tech Ecosystem Visualization

I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.

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February 27, 2013 Author Adam Singer In Digital Marketing and PR
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The Reciprocal Social Sharing Circus

This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.

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February 26, 2013 Author Adam Singer In The Social Web
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Please Kill The ‘PR Isn’t Measurable’ Myth

Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

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February 25, 2013 Author Adam Singer In Digital Marketing and PR
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Everyone Finally Realizing Every Company Is A Media Company

We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

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February 20, 2013 Author Adam Singer In Digital Marketing and PR
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Assume Your Audience Is Intelligent

Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

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February 15, 2013 Author Adam Singer In links, quick bits