1 comment

(Most) Meetings Are (Still) Unnecessary


We’ve previously shared ideas on how and why you should reduce meetings. Meetings, like voicemail, the fax machine and other living artifacts feel like relics of a past era. They’re being replaced and reshaped by the next generation of organizations and professionals who embrace technology.

Read More

March 1, 2013 Author Adam Singer In links, quick bits

Someone Please Remix This Ad Tech Ecosystem Visualization


I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.

Read More

February 27, 2013 Author Adam Singer In Digital Marketing and PR

The Reciprocal Social Sharing Circus


This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.

Read More

February 26, 2013 Author Adam Singer In The Social Web

Please Kill The ‘PR Isn’t Measurable’ Myth


Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

Read More

February 25, 2013 Author Adam Singer In Digital Marketing and PR

Everyone Finally Realizing Every Company Is A Media Company


We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

Read More

February 20, 2013 Author Adam Singer In Digital Marketing and PR

Assume Your Audience Is Intelligent

Screen Shot 2013-02-15 at 11.59.01 AM

Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

Read More

February 15, 2013 Author Adam Singer In links, quick bits