Find Your Own Truth In Social


For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

Read More

April 22, 2013 Author Adam Singer In Digital Marketing and PR

If You Ask A Blogger To Alter A Story, You’re Gonna Have A Bad Time


Today there was a hilariously awkward letter from a Delta Gamma sorority girl that was posted to Gawker which has gone viral in a big way. But I don’t want to comment on the letter itself because that’s not what’s interesting here.

Read More

April 18, 2013 Author Adam Singer In links, quick bits
1 comment

Get Inspired At The Think With Google Site


Working at Google, I’m lucky to get exposed to amazing work by some of the best marketers in the world. One of the projects I have found especially useful (and cool) both personally and professionally is the Think with Google site.

Read More

April 17, 2013 Author Adam Singer In Digital Marketing and PR

Louis CK On Disrupting The Ticketing Industry

Screen Shot 2013-04-08 at 8.05.17 AM

I’m a big Louis CK fan and a supporter of his embracing technology to go direct to consumer (he previously made over $1 million in sales in just 12 days with a DRM-free download of his special).

Read More

April 8, 2013 Author Adam Singer In Digital Marketing and PR

The Cost Of Interruption Visualized


We previously shared a post noting the high cost of interruption. In it, we outlined some interesting datapoints shared by Ninlabs Research on just how disruptive interruptions are to workers in the creative economy, such as:

Read More

March 28, 2013 Author Adam Singer In links, quick bits

Ideas For Creating More Effective Webinars


Marketers are constantly developing and revising content and community marketing initiatives to build relationships with prospects that lead to sales. Many B2B companies are finding that webinars can ignite that process.

Read More

March 27, 2013 Author Guest Author In Digital Marketing and PR