2 comments

What To Do About The Startup Seagulls

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Andrew Chen has a smart post on the concept of the startup seagull. No, that’s not a typo. What exactly is a startup seagull? I’ll let Andrew explain:

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January 24, 2013 Author Adam Singer In Digital Marketing and PR
12 comments

Seriously, Enough With The Clichéd Advice

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Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

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January 23, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

The High Cost Of Interruption

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Ninlabs Research has a fantastic post outlining the high cost of interruption for programmers. It’s worth a read and provides data which supports the concept of the maker’s vs. manager’s schedule.

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January 22, 2013 Author Adam Singer In links, quick bits
5 comments

Assume People Have Already Seen What You’re Sharing

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So you think you’re super original, copy-pasting content from Reddit into other platforms. Yeah, you’re not. Reddit is not some secret site, it has millions of users. Many of the people who do this (see: those who copy-paste a headline another user came up with) look ridiculous.

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January 15, 2013 Author Adam Singer In Digital Marketing and PR
1 comment

We (Still) Don’t Need Digital Measurement Standards

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I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

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January 8, 2013 Author Adam Singer In Data Spin
2 comments

Work At An Agency? You Should Report Personal Success Metrics

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Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.

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January 7, 2013 Author Adam Singer In Digital Marketing and PR