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Nobody Cares About Your Branded Content

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The amount and volume of branded content “pushed” over the social web continues to increase. In some instances, this is a good thing. Branded content executed well is useful, improves all of your organic marketing KPIs and can contribute to increasing returns.

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December 12, 2012 Author Adam Singer In links, quick bits
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Getting Started With Real-Time Analytics

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While many marketers are still learning to be data-driven and hire the right people, those who are advanced are continually adopting new datasets and processes to refine what they do.

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December 5, 2012 Author Adam Singer In Digital Marketing and PR
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Friday Inspiration: The Story Of Reddit

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Many of you know that in addition to being a blogger, I’m also a Redditor (for nearly 5 years now) and it’s one of my favorite social platforms out there. So it was cool to stumble upon the story of Reddit interviewing the founders.

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November 30, 2012 Author Adam Singer In links, quick bits
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A Quick Guide To Simplify Your Digital Life

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With a simplified digital life, you’ll stay focused on what’s really important and be far more productive with your time. It’s very easy to waste your day browsing your social media accounts, checking emails, sending text messages, and doing quite a few other unproductive online activities.

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November 27, 2012 Author Guest Author In Inspiration
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Sharing Research Into Mobile Marketing & Measurement in 2013

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Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.

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November 13, 2012 Author Adam Singer In links, quick bits
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Check Out My New Monthly Column At ClickZ

clickz

I’ve been blogging a bit less here these days — as I’ve been heads-down with my team at Google Analytics launching new products, producing and speaking at events, growing and educating a massive analytics community and a whole lot more.

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November 9, 2012 Author Adam Singer In links, quick bits