As we’ve shared in previous posts on measurement, you have to think beyond the last click to understand digital conversions. So I’m especially excited to share a tool created our team at Google which visually shows the customer journey to online purchase.
I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.
Today there was a hilariously awkward letter from a Delta Gamma sorority girl that was posted to Gawker which has gone viral in a big way. But I don’t want to comment on the letter itself because that’s not what’s interesting here.