2 comments

[Useful] Flowchart For Which CC License You Should Use

I always thought it was pretty clear which Creative Commons license you should use for releasing your work or when using the works of others. However, I’ve also seen plenty of incorrect use of it over the years.

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April 29, 2013 Author Adam Singer In links, quick bits
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Visualizing And Valuing The Digital Customer Journey

As we’ve shared in previous posts on measurement, you have to think beyond the last click to understand digital conversions. So I’m especially excited to share a tool created our team at Google which visually shows the customer journey to online purchase.

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April 25, 2013 Author Adam Singer In links, quick bits
6 comments

3 Useful (And Creative) Analytics Resources To Check Out

I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.

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April 24, 2013 Author Adam Singer In links, quick bits
3 comments

Find Your Own Truth In Social

For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

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April 22, 2013 Author Adam Singer In Digital Marketing and PR
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If You Ask A Blogger To Alter A Story, You’re Gonna Have A Bad Time

Today there was a hilariously awkward letter from a Delta Gamma sorority girl that was posted to Gawker which has gone viral in a big way. But I don’t want to comment on the letter itself because that’s not what’s interesting here.

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April 18, 2013 Author Adam Singer In links, quick bits
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Get Inspired At The Think With Google Site

Working at Google, I’m lucky to get exposed to amazing work by some of the best marketers in the world. One of the projects I have found especially useful (and cool) both personally and professionally is the Think with Google site.

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April 17, 2013 Author Adam Singer In Digital Marketing and PR