2 comments

It’s What You Don’t Do That Defines Your Success

minimal-design

For creative marketers there is no limit to the number of ideas you can implement. Someone with the right communication, design and project management chops combined with an understanding of an industry could try things and iterate forever. This is a good thing.

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February 5, 2013 Author Adam Singer In Digital Marketing and PR
12 comments

Applebee’s Turns Selfish Customer Into PR Nightmare

Applebees

You can’t make this stuff up. A few days ago an Applebee’s server posted the above receipt to Reddit. A rude and inappropriate response from what I would classify as a very selfish restaurant goer.

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February 1, 2013 Author Adam Singer In Digital Marketing and PR
5 comments

Marketing to the Most Skeptical Audience in Technology: Developers

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I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

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January 30, 2013 Author Guest Author In Digital Marketing and PR
14 comments

Why McDonald’s Use Of QR Codes To Find Nutritional Info Is Brilliant

mcdqr

There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.

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January 25, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

What To Do About The Startup Seagulls

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Andrew Chen has a smart post on the concept of the startup seagull. No, that’s not a typo. What exactly is a startup seagull? I’ll let Andrew explain:

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January 24, 2013 Author Adam Singer In Digital Marketing and PR
12 comments

Seriously, Enough With The Clichéd Advice

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Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

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January 23, 2013 Author Adam Singer In Digital Marketing and PR