If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.
Ideas on this blog have been viewed several million times by visitors globally. What has been the most popular? Today I thought it would be fun to share the 20 most viewed posts of all time on The Future Buzz. After all, you’re the ones sharing them (and thank you for that).
I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.
Jared Goralnick who keeps the wonderful Techno Theory blog always shares smart thinking. Recently he wrote a post on something I’ve been practicing for years but never put into words. The notion of being remarkable, not productive:
A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.
I’ve been traveling this week, and as usual paying attention to details surrounding me to share fun bits with you here. Well here’s a fun one involving peanut packaging on an airplane:
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The Open Web (Still) Isn’t Going Away http://t.co/4GBIhDoT 6 Feb 2012 at 4:05 PM
Thanks @SBoSM for including us in today's newsletter! If you don't subscribe to SmartBrief sign up here: https://t.co/MEOILjrZ (very useful) 3 Feb 2012 at 5:42 PM
RT @mattgratt Advice for New Marketers from some heavy hitters - http://t.co/AJVME5TE 2 Feb 2012 at 11:50 PM
Get Content-Centric, Or Be Disrupted In Search And Social http://t.co/XclYhDs4 2 Feb 2012 at 4:21 PM
Derek Gillette: I had no idea the term "profersonal" existed,...
Adam Singer: Thanks Ashley, we're glad to have you here!...
Ashley: Adam, this is a great article. As a...
andrew: Read this via RSS, will share via social,...
The Future Buzz is a digital marketing blog run by communications professional Adam Singer and updated by the entire site’s community of contributors.
This blog will help you become successful in spreading buzz online for whatever you’re doing on or off the web. Readers are inspired to think creatively about leveraging the web for their business, art or clients. Subscribe and stay up to date with the latest trends, insights and strategies.
And you don’t even have to be a marketer to find the content here useful, interesting or entertaining.
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April 5, 2011
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