The Reciprocal Social Sharing Circus


This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.

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February 26, 2013 Author Adam Singer In The Social Web

Please Kill The ‘PR Isn’t Measurable’ Myth


Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

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February 25, 2013 Author Adam Singer In Digital Marketing and PR

Everyone Finally Realizing Every Company Is A Media Company


We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

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February 20, 2013 Author Adam Singer In Digital Marketing and PR

Assume Your Audience Is Intelligent

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Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

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February 15, 2013 Author Adam Singer In links, quick bits

Timeshifting As The New Default


Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has become standard in my own media habits. I can’t remember the last time – save for a few livestreamed tech industry events & the debates – I viewed media…

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February 11, 2013 Author Adam Singer In Digital Marketing and PR

It’s What You Don’t Do That Defines Your Success


For creative marketers there is no limit to the number of ideas you can implement. Someone with the right communication, design and project management chops combined with an understanding of an industry could try things and iterate forever. This is a good thing.

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February 5, 2013 Author Adam Singer In Digital Marketing and PR