Why McDonald’s Use Of QR Codes To Find Nutritional Info Is Brilliant


There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.

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January 25, 2013 Author Adam Singer In Digital Marketing and PR

What To Do About The Startup Seagulls

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Andrew Chen has a smart post on the concept of the startup seagull. No, that’s not a typo. What exactly is a startup seagull? I’ll let Andrew explain:

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January 24, 2013 Author Adam Singer In Digital Marketing and PR

Seriously, Enough With The Clichéd Advice

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Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

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January 23, 2013 Author Adam Singer In Digital Marketing and PR

The High Cost Of Interruption


Ninlabs Research has a fantastic post outlining the high cost of interruption for programmers. It’s worth a read and provides data which supports the concept of the maker’s vs. manager’s schedule.

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January 22, 2013 Author Adam Singer In links, quick bits

Assume People Have Already Seen What You’re Sharing


So you think you’re super original, copy-pasting content from Reddit into other platforms. Yeah, you’re not. Reddit is not some secret site, it has millions of users. Many of the people who do this (see: those who copy-paste a headline another user came up with) look ridiculous.

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January 15, 2013 Author Adam Singer In Digital Marketing and PR
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We (Still) Don’t Need Digital Measurement Standards

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I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

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January 8, 2013 Author Adam Singer In Data Spin