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We (Still) Don’t Need Digital Measurement Standards

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I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

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January 8, 2013 Author Adam Singer In Data Spin

Work At An Agency? You Should Report Personal Success Metrics


Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.

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January 7, 2013 Author Adam Singer In Digital Marketing and PR

Stop Overthinking, Start Executing

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This is probably the best and simplest advice I can offer you for 2013: stop overthinking, start executing. It’s not a new idea, I was pushing clients in this direction while as a consultant for the last decade prior to going in-house at Google.

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January 4, 2013 Author Adam Singer In Digital Marketing and PR
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There’s Nothing Wrong With Being Compensated For Your Passion


With the advent of macro social platforms, I see more and more people spending time giving their ideas (in full) to sites they don’t own. In tandem, the companies running them are being compensated for your ideas and passion, mostly by running ads next to them.

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December 28, 2012 Author Adam Singer In Digital Marketing and PR

How To Succeed In The Modern Blogosphere


I remember a couple of years back, when blogging was this relatively new thing. I would read them for hours at a time, not getting tired of doing it, even if some of the blog posts were repeating what I had just read on a previous blog.

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December 27, 2012 Author Guest Author In Blogging
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Free Your Content And Connect With Fans

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A few years back our friends at Techdirt posted a smart formula for making money from the web. It was simple: CwF + RtB (Connect with Fans and give them a Reason to Buy).

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December 26, 2012 Author Adam Singer In Digital Marketing and PR