Assume Your Audience Is Intelligent

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Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

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February 15, 2013 Author Adam Singer In links, quick bits

Timeshifting As The New Default


Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has become standard in my own media habits. I can’t remember the last time – save for a few livestreamed tech industry events & the debates – I viewed media…

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February 11, 2013 Author Adam Singer In Digital Marketing and PR

It’s What You Don’t Do That Defines Your Success


For creative marketers there is no limit to the number of ideas you can implement. Someone with the right communication, design and project management chops combined with an understanding of an industry could try things and iterate forever. This is a good thing.

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February 5, 2013 Author Adam Singer In Digital Marketing and PR

Applebee’s Turns Selfish Customer Into PR Nightmare


You can’t make this stuff up. A few days ago an Applebee’s server posted the above receipt to Reddit. A rude and inappropriate response from what I would classify as a very selfish restaurant goer.

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February 1, 2013 Author Adam Singer In Digital Marketing and PR

Marketing to the Most Skeptical Audience in Technology: Developers

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I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

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January 30, 2013 Author Guest Author In Digital Marketing and PR

Why McDonald’s Use Of QR Codes To Find Nutritional Info Is Brilliant


There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.

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January 25, 2013 Author Adam Singer In Digital Marketing and PR