Everyone Is Spending Too Much On Transportation


No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.

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April 14, 2015 Author Adam Singer In links, quick bits

How a Brand Can Use Influencers to Target a New Niche


What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?

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March 30, 2015 Author Guest Author In Digital Marketing and PR

Digital Analytics Best Practices For Agencies [Video/Presentation]


Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro. Reporting digital marketing success as part of […]

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March 20, 2015 Author Adam Singer In Digital Marketing and PR

Must-Watch: Vice Special On Future Of Cancer Treatment


Cancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.

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March 15, 2015 Author Adam Singer In links, quick bits
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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR

Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness


5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.

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January 21, 2015 Author Adam Singer In links, quick bits