Digital Marketing And Social Media PR – The Future Buzz

Forbes has the news that the University of Florida is basically eliminating their computer science department. As a UF graduate who took several CS classes and have friends who graduated with CS degrees and are very successful, this is, in one word: shameful.

For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

As William Gibson famously said: the future is already here — it’s just not evenly distributed. Google (my employer) recently released this video sharing a real life example of what it’s like to be behind the wheel of a self-driving car:

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.