In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.
At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) 1946 – 1964 (giving an age range between 51 and 70 as of 2016). Millennials (23 year cohort) 2004-1981 giving an age range of 12-35 for example.
It’s been well over a year since I released my previous album “Untold Story” …but even before that I started working on another new project called “Electric Symphony.”