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Digital Analytics Best Practices For Agencies [Video/Presentation]

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Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro. Reporting digital marketing success as part of […]

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March 20, 2015 Author Adam Singer In Digital Marketing and PR
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Must-Watch: Vice Special On Future Of Cancer Treatment

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Cancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.

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March 15, 2015 Author Adam Singer In links, quick bits
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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR
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Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

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5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.

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January 21, 2015 Author Adam Singer In links, quick bits
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3 Tools To Ensure Your Analytics Implementation Is Setup Right

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In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other.

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January 5, 2015 Author Adam Singer In Digital Marketing and PR
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Analytics Insights To Inform Your Marketing

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One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.

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December 12, 2014 Author Adam Singer In links, quick bits