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Dear McDonald’s: No One Wants To See How The Sausage Is Made

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I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is essentially created in a laboratory / factory.

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October 13, 2014 Author Adam Singer In Digital Marketing and PR
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Even Cable TV Providers Realize TV Is Over

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Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to the past.

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October 2, 2014 Author Adam Singer In links, quick bits
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You Should Avoid All Types Of Sugars (Natural & Artificial)

sugar

Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post…

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September 22, 2014 Author Adam Singer In links, quick bits
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How Audio Branding Simplifies A Brand’s Communications

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One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.

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September 11, 2014 Author Guest Author In Digital Marketing and PR
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Who Actually Still Watches TV? The Old

tv

One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.

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September 8, 2014 Author Adam Singer In Digital Marketing and PR
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Six Measurement Practices PR Pros Can Borrow From Marketers

Measurement

Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation…

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August 20, 2014 Author Guest Author In Digital Marketing and PR