In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.
This morning I watched a TED Talk from Maria Bezaitis, an engineer at Intel, on the importance of seeking out strangeness: both personally and professionally. It’s funny because most of us are taught to “not talk to strangers” growing up.
A writer on ReadWriteWeb published a post this week lamenting the fact that his teenage son doesn’t know how to mail a letter. In his post, the writer also “blamed technology” for this.
I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was published in 2009. Unsurprisingly, not much has changed: overdone, useless or just plain inaccurate ideas continue to spread.
The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).