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More Than Half Of Americans Now Own A Smartphone

Not that this should surprise anyone, but PEW just released research sharing a majority of Americans now own a smartphone of some kind. A quick summary of their findings from their site:

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June 5, 2013 Author Adam Singer In links, quick bits
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Getting Visual: Your Secret Weapon For Storytelling & Persuasion

In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.

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June 4, 2013 Author Adam Singer In Digital Marketing and PR
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Your Parents Were Wrong: Talk To Strangers, Embrace Strangeness

This morning I watched a TED Talk from Maria Bezaitis, an engineer at Intel, on the importance of seeking out strangeness: both personally and professionally. It’s funny because most of us are taught to “not talk to strangers” growing up.

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June 2, 2013 Author Adam Singer In links, quick bits
3 comments

Mailing A Letter Is An Irrelevant “Skill,” Programming Is The New Literacy

A writer on ReadWriteWeb published a post this week lamenting the fact that his teenage son doesn’t know how to mail a letter. In his post, the writer also “blamed technology” for this.

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May 29, 2013 Author Adam Singer In links, quick bits
13 comments

More Marketing Topics That Have Jumped The Shark

I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was published in 2009. Unsurprisingly, not much has changed: overdone, useless or just plain inaccurate ideas continue to spread.

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May 21, 2013 Author Adam Singer In Digital Marketing and PR
5 comments

If Your Study Is This Obvious, It’s A Waste Of Time

The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).

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May 16, 2013 Author Adam Singer In Data Spin