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Apple: The Ultimate Music Buzz Generator

The San Fransisco Chronicle is running an interesting story about the runaway success of Brazilian band CSS due to Nick Haley’s use of one of theirs songs in his Apple iPod commercial. The commercial was actually written by Haley just for fun, but was so effective Apple’s marketing people just had to pick it up […]

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November 25, 2007 Author Adam Singer In Digital Marketing and PR
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The Secrets Behind Many Viral Videos

Techcrunch is reporting that some virals videos may not be organically viral, and may have had a push in that direction by Internet marketing companies. Is this ethical? Does this shatter your conception for how videos and content spreads throughout the web? I personally do not agree with everything done here. Focusing on content, and […]

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November 24, 2007 Author Adam Singer In Digital Marketing and PR
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Young Warned Over Social Websites

According the Information Commissioner’s Office, Some 71% of 2,000 14 to 21-year-olds said they would not want colleges or employers to do a web search on them before they had removed some material. The survey found 95% were concerned about their details being passed on to advertisers or other websites. There were 54% who cared […]

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November 24, 2007 Author Adam Singer In Digital Marketing and PR
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The Power Of Brand Evangelism In A Changing Marketplace

Having the users of your product (whatever that may be) spread positive PR about your brand name or even a specific product is extremely powerful, and cannot be overstated. It seems lately firms are focused on generating a huge wave of advertising and marketing behind their new products (or even their old), but personally I […]

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November 23, 2007 Author Adam Singer In Digital Marketing and PR
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PR And Promotions Online

I’ve been seeing some terrible examples of online PR and promotions in some of my favorite message forums lately, so I’m going to give a basic lesson in online PR for these marketers/PR people that (still) just don’t seem to get it: Don’t put your 2-page press release verbatim on a forum, no one cares […]

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November 23, 2007 Author Adam Singer In Digital Marketing and PR
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Time: The Most Precious Resource

The passage of time is concept that I’ve spent a great deal of effort trying to wrap my mind around. It is especially problematic because while time itself is a constant, it’s perception in our minds is continuously in flux. It’s worthwhile, if you’re able to, to try and slow time down as much as […]

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November 23, 2007 Author Adam Singer In Digital Marketing and PR