Digital Marketing And Social Media PR – The Future Buzz

Ask any consumer what they intend to spend for any coming holiday, and they’ll tell you, “Not much.” The media seems to support this with stories of closing small businesses, retailers heading into bankruptcy and of course, the crushing economy.

The concept of digital social proof is not a new one. It’s been around since the 90′s as a quantitative data point such as number counts for posters on forums and boards (users used to have the “number of posts” they had under their name on a forum or board).

In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.

The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

CNN ran an opinion story yesterday with the unfortunate title: Is the Internet hurting children? Of course, this is done to provoke debate: they know what they’re doing.

While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…