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The Importance Of Perspective For A Digital Marketing Professional

Tonight I was having dinner with a group of people celebrating one of our friend’s graduation from pharmacy school. The group of us around the table were having a discussion about random things, and at one point the discussion turned to business and consumer goods and I discussed one of my business ideas for a […]

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December 14, 2007 Author Adam Singer In Digital Marketing and PR
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Are You Blending In Or Standing Out?

The world is oversaturated with products, services, articles, even ideas.  Unfortunately, this means many products or ideas are lost in the fray of the handful of others.  There’s two ways around this: 1)  Invent:  create a new product, unlike anything else in the market, something revolutionary. 2)  Innovate:  build upon an existing product or idea […]

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December 10, 2007 Author Adam Singer In Web Trends and News
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5 Steps To Increase Efficiency At Work And At Home

There are certain things involved in our day-to-day routines which slow us down, and not in the good ‘slowing down to enjoy life’ kind of way. I’m talking about the types of things which slow us down and ruin our efficiency. In business and at home. Let’s go through a few simple things you can […]

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December 6, 2007 Author Adam Singer In Digital Marketing and PR
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5 Essential Tips On How To Make A Viral Video (Successful)

The whole marketing (and business) world is buzzing with the worlds ‘viral marketing’. I don’t know a major brand that hasn’t tried to create a viral video, or isn’t at least thinking about it. And why not, it’s essentially free promotion minus the production cost, and can potentially be something which gets passed around the […]

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December 5, 2007 Author Adam Singer In Digital Marketing and PR
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Analog Further Gives Way To Digital

Along with the recent news of broadcast TV spectrum being auctioned off to wireless providers (Google is purchasing $4.6 billion of this), AT&T Inc., the nation’s largest phone carrier, said Monday that it is getting out of the 129-year-old pay-phone business. Broadcast TV and Analog phones are a dying breed. I predict all personal phones […]

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December 4, 2007 Author Adam Singer In Digital Marketing and PR
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Monday Linkage

Saw a few interesting stories floating around the web today I thought you might find relevant. TV Week is running a story about online fame and monetization for Vloggers here.  Really cool stuff about how some people are really making it in this space – both fame and money. CenterNetworks has a piece talking about […]

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December 3, 2007 Author Adam Singer In Digital Marketing and PR