Lessons In Marketing/PR From The Airline Industry

Only have internet for a moment so I want to post this up – fair warning, this might be a little raw (haven’t had time to edit as I’m busy traveling).

My flight Monday morning wasn’t delayed – it was all-out canceled

This week, I’m flying to New York and then Chicago for a client. Monday I woke up extra early and made my way to the airport two hours prior to my flight, as I knew that there had been reports of chaos for travelers this summer.

Checked my bags, (in hindsight a big mistake, don’t do this if you can help it) made it through security and then sat down for a breakfast and coffee.

Went to my gate after breakfast and had a seat adjacent to the boarding area where I started writing an article for this site (you’ll see that one eventually). Anyway, all of a sudden, the board lit up saying my flight to LaGuardia been delayed.

Fine, I can deal with delayed, I understand that prepping an aircraft and getting things organized for flight is something that takes time. Or, perhaps my plane simply wasn’t in yet and delayed at its previous destination. I get it; being exactly on time isn’t something that they can guarantee 100% to be on time, we’re human.

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August 5, 2008 Author Adam Singer In Branding, Digital Marketing and PR

Clear Your Mental RAM

Take a step back

Taking stock of life, situations and slowing down to look at things carefully from a different perspective is the perfect way to refresh our minds and “clear out our mental ram” so to speak (yes, I love computer analogies).

If you’re reading this, I’ll take a guess that you’re someone who already has goals and direction with life, and already are accomplishing great things. I highly doubt you’re someone who is wasting their life away in front of a TV screen.

But even when we’re experiencing great successes from our hard work, it is vital to analyze where we are spending our precious time and energy, and ensure it is supporting what we want to accomplish as beings with finite lifespans.

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August 1, 2008 Author Adam Singer In Inspiration

25 Examples Of Clean, Effective And Beautiful Web Design

Lately I’ve been having conversations with several people about what is clean, effective and beautiful web design. Seems like I inspired a few of my professional and casual acquaintances to start their own blog from my post on the importance of building your personal brand.

I’m really glad to be motivating people and never have a problem answering questions. Since I had a few people ask me similar questions about what is great design, I thought I’d put some examples together. (Side note: this is yet another great reason why you should have a blog: you can “reply to all” in an open format, along with discussion and just relink to it in the future when the subject comes up again.)

I probably view more than 1,000 websites each week, so when something is unusually good it stands out from the clutter. The web is expanding an incredible amount daily – with both well designed and poorly designed sites. With such a tremendous amount of competition, standing out is a huge key to success.

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Entrepreneurial Journalism And Writers As Brands

In something which is hard to witness as both a PR professional and writer, thousands of journalists around the country at major newspapers are being laid off or offered severance packages to quit. You’ve probably read local stories in whatever area of the country you’re in about downsizing and layoffs at your major daily of choice. You may have also seen your local community newspapers closing their doors.

I have written previously on how newspapers have much to learn about the web (and they do), and how local community newspapers need to evolve, but let’s not focus on the people making the decisions who have unfortunately ignored the writing on the wall. Let’s focus instead on the journalists, and all people who write for a living.

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Geeks: The New Influencers

As a student in high school, I certainly was thought of by my peers as a “geek” (as if you didn’t guess that already). Putting tags on people is something I never personally understood, although I’ve noticed most do it unconsciously. My peers perceived me as a geek, but the funny thing is it never bothered me. I always embraced what I saw as true to myself and never sacrificed my beliefs or values purely to fit in.

What’s the point of opening this post like this? Well, on the net – what wins? Certainly not the vanilla, not the middle-of-the-road, and not the content that exists purely to fit in. There’s far too much of that in our world, and the web sees through it.

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How To Effectively Target Specific Networks Or Groups Of People

Yesterday I wrote on how the only way to build a sustainable web brand was not to play only to networks and try to get big spikes in traffic, but to build your brand slowly, methodically and organically. I stick by this.

Well, what if you don’t care about building a web brand or sustainable traffic. What if you really do want a one-hit wonder, or want to get a large amount of fleeting attention to just one thing or one idea. Today I thought I’d give you a quick strategy to do just that.

Please keep in mind this is the antithesis of yesterday’s advice for building a sustainable brand and sustainable traffic. This is a strategy to create a big hit for one specific idea, video, image, article – you name it. If you’re going to use technique on your blog, I highly suggest using it sparingly.

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July 22, 2008 Author Adam Singer In Blogging, The Social Web