Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers

First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…

With that said – previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.

Some highlights from the beta test were:

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Social Media Power Users And Influencers: Part 2

image credit: dbarefoot

Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.

Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.

If you missed last week’s entry, start by checking out:

Social Media Power Users And Influencers: Part 1

Now that you’re caught up, let’s get into part 2:

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21 Reasons You Should Make Art

image credit: victor nuno

I have a theory. I believe that the ability to make art, whether music, drawing, painting, sculpting – it doesn’t matter what kind – is an inherently human trait.

Anyone who makes the statement “I am not creative” is wrong. Translated, it really means “I never tried”.

I’ve been told I am lucky to have the ability to make music. It’s really not luck at all, I am no more skilled in writing it than you can be. The difference is, I have put forth arduous hours, days, weeks, months and years of my life into it.

We are hard-wired for creativity. It is just a matter of honing it to a specific craft. And, it is perhaps one of the most rewarding feelings you can have — giving life to something original from within yourself to share with the world purely for intrinsic value.

Not convinced you should be an artist yet? Here’s 21 more reasons to consider it:

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October 1, 2008 Author Adam Singer In Inspiration, Opinions, Randomness

Simplicity Vs. Complexity


image credit: gmacorig


image credit: victor nuno

Simplicity (or minimalism) is one of the largest movements of the last decade, across industries. It is especially big in the areas of design, music and architecture.

Complexity was a bigger trend during the 80’s and 90’s, especially in art. Electronic and rock music from the 80’s and 90’s had that ‘over the top’ feel to it, where artists were throwing everything and the kitchen sink at their mixes.

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September 29, 2008 Author Adam Singer In Inspiration

Shouldn’t SEOs Rank Well? Shouldn’t Web Pros Blog?

Agencies or people that offer SEO services, yet don’t rank well in search engines for key phrases or receive much, if any traffic.

Web professionals who you Google and find they don’t have their own blog and a large digital footprint.

Marketing companies or individuals that do blog, but don’t inspire traffic, links or comments on their site.

Are you weary of these things? I certainly am.

What chance does a company or person that can’t deliver real results for themselves have of delivering real results for you?

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September 27, 2008 Author Adam Singer In Digital Marketing and PR

Use The Brand Building Strategies Of Bloggers And Social Media Startups To Grow E-Commerce

Read a great post recently at Twist Image on selling 2.0 – letting the customer do the communicating. Mitch writes on the great strategy used by e-commerce sites for empowering consumers to be vocal about products and what they like and don’t directly on the same page as the product.

Amazon comes to mind as a site that does this extremely well. When making a purchase (which is pretty frequently as I’m addicted to reading) I always read the consumer reviews there, especially when it comes to new authors. The consumer reviews always tell the real story about the product. And everyone knows it, I am willing to bet a heat-map of an Amazon product page shows consumers spending more time reading reviews than the publisher copy someone painstakingly drafted.

Why is this? Simple – we know the publisher copy is going to gush praise. While it is worthwhile in getting someone’s attention and providing them an intro, what provides real value in a consumer site that is unfamiliar territory with a potential new visitor is other consumer’s opinions and thoughts. It is social proofing.

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