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Look Smart (And Increase Efficiency) – Drop The Hotmail, Comcast, or AOL Address And Get Gmail


image credit: a wordle of the gmail blog

I will be perfectly honest. When I see people with an @aol.com, @hotmail.com or @comcast.net address they instantly lose any and all tech credibility with me. I’ve had discussions with several people on this, and I’m not the only one who feels this way.

I have used and experimented with quite a few of the free, web-based email services. Let me save you a lot of time: Gmail is above and beyond the best.

Using web-based email is a great portability solution for your email, whether it is for personal or business use. However, Gmail is light years ahead of AOL, Hotmail and Comcast. It boggles my mind that anyone still uses them (I single out these other brands of webmail because they are so popular).

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A Blog Search Engine Optimization Strategy – Maximize The Long Tail

I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.

Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.

This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.

Here’s what to do:

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September 13, 2008 Author Adam Singer In Blogging, SEO
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How To Choose An Online Marketing Or PR Agency


image credit: circulating via flickr

Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.

This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more.

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Be A Savvy Marketing or PR Professional: Avoid These 10 Obvious Web Mistakes


image credit: matthew fang via flickr

Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.

Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.

Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.

Here’s 10 mistakes (in no particular order) no one should be making anymore:

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Findability, The Long Tail Of Search And Building Deep Interactions

Findability

image credit: aoifecahill via flickr

Is your business findable? Are you findable? These are key questions. Yes, you may think you’re findable, but just how findable are you really? It is highly worth testing.

In the last 30 days alone, well over 1,000 absolutely unique people found this blog through Google. That isn’t even my highest traffic source (social media is above and beyond the highest), but I want to focus on the Google traffic to this site just for a minute to share with you why this matters for your business/blog/online store/whatever you’re doing on the web.

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September 5, 2008 Author Adam Singer In Blogging, Branding, Digital Marketing and PR, SEO
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Influencing Social Media: What Drives Digg And Reddit Users

Disclaimer to Digg and Reddit users who also read my blog: this post is to educate those external of these communities. If you’re an active member of either of these sites, the content below may not be new to you.

Digg and Reddit are two of the most powerful communities of social media users on the web. They are the evolution of message boards and message forums that were the previous forefront of the social web (and continue to be popular as well).

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