50 Common Mistakes Non-Geeks Make With Computers And The Web

I’ve been doing IT work (for fun?) ever since I was 13 – I’m 25 now. I’ve fixed my friend’s computers, my school’s computers, computers in my office and even built my own.

I’ve developed blogs for several of my peers, taught many friends/associates the basics of Adobe Photoshop, Ableton Live, Wordpress and tons of other useful applications.

Okay, you get the idea – and my subscribers already know – I’m the go-to guy for computer, web and software advice (as well as for social media strategy, web marketing and blog consulting).

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August 14, 2008 Author Adam Singer In Opinions, Randomness
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Google Search Insights: A Look At Social Media Trends

Google recently launched an insight tool for search trends. It’s a like a revved up version of Google Trends and offers a deeper level of analysis of search trends with the ability to compare volume patterns across regions, categories and time.

Really neat stuff and huge applications for web entreprenuers, bloggers and businesses across the nation. Be sure to check out the utility and experiment around a bit – I was able to get some useful metrics almost instantly.

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Your Resume Is Meaningless (And Building Career Security, Not Job Security)

Resumes and some observations

Do you want an average job with average pay? Do you like following the rules? Are you content to settle for mediocre at best? If yes, stop reading here – this article is not for you.

For everyone else, read on.

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Great Customer Service: The Ultimate PR/Marketing Tool

Earlier in the week I wrote on the terrible customer service I received from JetBlue and how to avoid these traps for your brand. Today I have the opposite example to share with you: great customer service and how it is the ultimate marketing/PR tool in an age where we’re all connected.

Currently I’m staying in Chicago at the Talbot Hotel, a hotel I found via Google and read positive reviews on throughout the web. I knew their customer service was stellar from the raving reviews of previous guests, and it also was in the perfect location for where I needed to be in the city – I figured it was the ideal choice.

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August 7, 2008 Author Adam Singer In Branding, Digital Marketing and PR

Lessons In Marketing/PR From The Airline Industry

Only have internet for a moment so I want to post this up – fair warning, this might be a little raw (haven’t had time to edit as I’m busy traveling).

My flight Monday morning wasn’t delayed – it was all-out canceled

This week, I’m flying to New York and then Chicago for a client. Monday I woke up extra early and made my way to the airport two hours prior to my flight, as I knew that there had been reports of chaos for travelers this summer.

Checked my bags, (in hindsight a big mistake, don’t do this if you can help it) made it through security and then sat down for a breakfast and coffee.

Went to my gate after breakfast and had a seat adjacent to the boarding area where I started writing an article for this site (you’ll see that one eventually). Anyway, all of a sudden, the board lit up saying my flight to LaGuardia been delayed.

Fine, I can deal with delayed, I understand that prepping an aircraft and getting things organized for flight is something that takes time. Or, perhaps my plane simply wasn’t in yet and delayed at its previous destination. I get it; being exactly on time isn’t something that they can guarantee 100% to be on time, we’re human.

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August 5, 2008 Author Adam Singer In Branding, Digital Marketing and PR

Clear Your Mental RAM

Take a step back

Taking stock of life, situations and slowing down to look at things carefully from a different perspective is the perfect way to refresh our minds and “clear out our mental ram” so to speak (yes, I love computer analogies).

If you’re reading this, I’ll take a guess that you’re someone who already has goals and direction with life, and already are accomplishing great things. I highly doubt you’re someone who is wasting their life away in front of a TV screen.

But even when we’re experiencing great successes from our hard work, it is vital to analyze where we are spending our precious time and energy, and ensure it is supporting what we want to accomplish as beings with finite lifespans.

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August 1, 2008 Author Adam Singer In Inspiration