QSR Industry And The Social Web

It’s interesting to me which industries decide to engage in social media. It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true.

The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands.

In fact, the tactics they can take don’t have to be anything crazy and could be quite simple, especially if there is pent-up demand for their presence in the social space.

Everyone is marketing web products like crazy online. Physical products are used by people online too, and the realization that most reading this already know is that those active on the web don’t see a difference between interacting on and off the web. It’s a big missed opportunity here not to join the conversation about your own brand.

Read More


10 Marketing Lessons I Learned From 10,000+ Message Forum Posts

Software companies, such as Ableton use forums as part of their community building strategy.

Prior to Web 2.0…

Before blogs, before social media, before Facebook and MySpace — message boards and forums reigned supreme. For the uninitiated, they are fragmented, niche communities of like minded people who came together around a common interest.

It’s no surprise that sites like Ning have sprung up in popularity and blogging has taken off in the last few years. There are countless people creating content, trading expertise and working together to learn and socialize around things they are passionate about.

Message boards (or message forums, which ever you prefer) were the start of the modern social web. In fact, they still thrive today and are some of the best resources of information on niche topics around.

Read More

October 8, 2008 Author Adam Singer In Digital Marketing and PR

Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers

First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…

With that said – previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.

Some highlights from the beta test were:

Read More


Social Media Power Users And Influencers: Part 2

image credit: dbarefoot

Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.

Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.

If you missed last week’s entry, start by checking out:

Social Media Power Users And Influencers: Part 1

Now that you’re caught up, let’s get into part 2:

Read More


21 Reasons You Should Make Art

image credit: victor nuno

I have a theory. I believe that the ability to make art, whether music, drawing, painting, sculpting – it doesn’t matter what kind – is an inherently human trait.

Anyone who makes the statement “I am not creative” is wrong. Translated, it really means “I never tried”.

I’ve been told I am lucky to have the ability to make music. It’s really not luck at all, I am no more skilled in writing it than you can be. The difference is, I have put forth arduous hours, days, weeks, months and years of my life into it.

We are hard-wired for creativity. It is just a matter of honing it to a specific craft. And, it is perhaps one of the most rewarding feelings you can have — giving life to something original from within yourself to share with the world purely for intrinsic value.

Not convinced you should be an artist yet? Here’s 21 more reasons to consider it:

Read More

October 1, 2008 Author Adam Singer In Inspiration, Opinions, Randomness

Simplicity Vs. Complexity


image credit: gmacorig


image credit: victor nuno

Simplicity (or minimalism) is one of the largest movements of the last decade, across industries. It is especially big in the areas of design, music and architecture.

Complexity was a bigger trend during the 80’s and 90’s, especially in art. Electronic and rock music from the 80’s and 90’s had that ‘over the top’ feel to it, where artists were throwing everything and the kitchen sink at their mixes.

Read More

September 29, 2008 Author Adam Singer In Inspiration