How To Effectively Target Specific Networks Or Groups Of People

Yesterday I wrote on how the only way to build a sustainable web brand was not to play only to networks and try to get big spikes in traffic, but to build your brand slowly, methodically and organically. I stick by this.

Well, what if you don’t care about building a web brand or sustainable traffic. What if you really do want a one-hit wonder, or want to get a large amount of fleeting attention to just one thing or one idea. Today I thought I’d give you a quick strategy to do just that.

Please keep in mind this is the antithesis of yesterday’s advice for building a sustainable brand and sustainable traffic. This is a strategy to create a big hit for one specific idea, video, image, article – you name it. If you’re going to use technique on your blog, I highly suggest using it sparingly.

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July 22, 2008 Author Adam Singer In Blogging, The Social Web

Organic Traffic Building: The Only Way To Grow A Sustainable Web Brand

Yes, Digg is awesome. I know, I’ve had my content reach page 1 several times and send me 10,000+ absolutely unique visitors in one day.

But, unfortunately here’s the truth: Digg and other social media sites are not overnight king-makers of your brand on the web.

Sure, social media is fantastic for bringing your brand to the attention of a huge community of people and spreading your ideas. But, if your goal is to build a sustainable web brand for influence or monetization purposes you cannot rely on social media alone to build your traffic and hits.

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The Rise of Personal Branding

Are you a leader or a follower?

A huge trend across the spectrum of professional industries is personal branding.

Thanks mostly in part to blogs and social media, there exists an exciting new landscape to easily see who the all-stars are in every field.

Simply handing someone a resume is already dated. If you’re a professional and think a strong resume and great references will win you a high level position in the future, think again.

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Are Local Print Community Newspapers Dead?

The functions of a traditional, printed community newspaper are to:

  • Tell stories that have meaning locally
  • Unite small communities
  • Provide community calendars and event listings
  • Bring hyper-local issues to light
  • Provide ads for relevant local businesses

Unfortunately, many hyper local papers are dying off instead of evolving. It doesn’t have to be this way.

What if, in addition to the above mentioned traditional items offered by a print publication, local community news organizations could serve to:

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For Music and News Industries, Power is Now With the People


I have strong thoughts and passion on this subject, and decided to put down just some in a feature connecting the music and news industries with a little history, the future and why everyone needs to come together and not fight change.

As both an artist and someone who works closely with the media industry, I believe I have a unique perspective on how similar the challenges are facing both of these industries and how it is unfortunate that the big players are using their positions of power to destroy a beautiful evolution of technology and communication.

This evolution ultimately will impact society in an incredibly positive way, bringing down the gatekeepers and creating a completely open and free cultural and information economy.

That is, if we (the independents) can win, and the laws are not bent to the fortune of the few when the power of the many is what will most benefit humanity.

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On the Limits of Meta and Overcoming Them

My regular readers know that I’m a big fan of Seth Godin. Have a look at the amount of times I’ve mentioned him on this site – he’s a great source of inspiration for me, no denying it.

Seth’s post yestarday got me thinking. It’s one of his classic, pithy posts that he has mastered the art of. Here’s the whole thing, minus the last sentence which didn’t have to do with this discussion:

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