8 Ways To Ensure Your Website Or Blog Never Reaches Its Search Traffic Potential

image credit: jinaa

Search engine traffic is the lifeblood of many websites and blogs. If you’re not getting any of it, you’re missing out on highly targeted traffic and attention that is instead going to your competitors.

The common question people ask is: how do I get search engine traffic to my blog or to my website? There are tons of strategies for that, and at the end of this post in the related links sections I’ll point you to some great resources.

Instead of answering the obvious question (most people do know how to draw search engine traffic at this point), let’s go through the opposite so you’ll know what to avoid:

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October 16, 2008 Author Adam Singer In SEO

A Secret Of The Social Web: Passion

image credit: matthew fang

What most online marketing lacks…

In the frenzy of marketers drowning the web in their ultra-proofed and overly refined messages, there is something that is severely lacking: passion. And, passion is the largest driver motivating people to produce, share and remix content online.

What motivates someone to share her recipes with the world every day? What motivates a tech blogger to write about the latest gadget? What motivates a web guru to talk about the latest startup or e-commerce site? Simple – it is pure and raw passion for the subject matter.

If your marketing, your product, your blog or your brand lack passion, you will never break through the noise online. It doesn’t matter how slick your communications are, the people using the web with greatest frequency are extremely smart and will see through the fluff, or ignore it altogether.

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50 Stunning Images From Flickr Under Creative Commons

You’ll notice at the bottom of this blog (and many others) a little icon that looks something like this:

This signifies that the work is published under a creative commons license. Click the button and you’ll be taken to the license page – which explains:

Creative Commons provides free tools that let authors, scientists, artists, educators and all content producers easily mark their creative works with the freedoms they want it to carry. Everyone can use Creative Commons to change their copyright terms from “All Rights Reserved” to “Some Rights Reserved.”

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October 13, 2008 Author Adam Singer In Inspiration, Opinions, Randomness

QSR Industry And The Social Web

It’s interesting to me which industries decide to engage in social media. It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true.

The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands.

In fact, the tactics they can take don’t have to be anything crazy and could be quite simple, especially if there is pent-up demand for their presence in the social space.

Everyone is marketing web products like crazy online. Physical products are used by people online too, and the realization that most reading this already know is that those active on the web don’t see a difference between interacting on and off the web. It’s a big missed opportunity here not to join the conversation about your own brand.

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10 Marketing Lessons I Learned From 10,000+ Message Forum Posts

Software companies, such as Ableton use forums as part of their community building strategy.

Prior to Web 2.0…

Before blogs, before social media, before Facebook and MySpace — message boards and forums reigned supreme. For the uninitiated, they are fragmented, niche communities of like minded people who came together around a common interest.

It’s no surprise that sites like Ning have sprung up in popularity and blogging has taken off in the last few years. There are countless people creating content, trading expertise and working together to learn and socialize around things they are passionate about.

Message boards (or message forums, which ever you prefer) were the start of the modern social web. In fact, they still thrive today and are some of the best resources of information on niche topics around.

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October 8, 2008 Author Adam Singer In Digital Marketing and PR

Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers

First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…

With that said – previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.

Some highlights from the beta test were:

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