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Draw Readers From Niches Outside Your Site’s Focus

I previously posted on the importance of niches.  The fact that your blog, website or message board fits within a niche is important, and you should continue to build visitors interested directly in your niche.  Something often forgotten, however, is the strategy of bringing in readers interested in an outside type of content from what [...]

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March 20, 2008 Author Adam Singer In Blogging
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Social Media And Artists – A Natural Fit

I used to be into the DJ thing in my college days, prior to finding my passions of web marketing and writing original music. The other day, however, I was pondering the things I did as a DJ to promote myself to gain a following and gigs. It was mostly in-person networking and building connections [...]

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More Thoughts On Creating Online Promotions That Actually Generate Buzz

I previously posted a short guide on creating buzz online that outlined just the basic elements you’ll need to create the buzz. Now let’s go a bit deeper. Everyone is trying to use the web to reach millions of people cheaply with the usual interruption advertising. What they don’t realize is that the web isn’t [...]

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March 17, 2008 Author Adam Singer In Digital Marketing and PR
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The Marketing Must Be Built-In

Our world and media have been fragmented into hundreds of TV channels; millions of blogs, webforums, and websites; thousands of newspapers, radio stations, and trade publications; and infinite channels of search on Google. And that’s just the beginning. Every single person has been given an amplified voice, and as we all start to talk and [...]

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March 14, 2008 Author Adam Singer In Digital Marketing and PR
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5 Simple Ways To Keep Your Mind Sharp

The importance of keeping your mind sharp cannot be overstated. We’re all part of a fantastic intellectual and information economy, which thrives on ideas, creativity and intelligence. Keeping your mind sharp is sure to give you the edge over the competition, and more importantly lead to your own higher levels of happiness. When your mind [...]

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March 11, 2008 Author Adam Singer In Inspiration
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More Important Than Attention – Reputation

Everyone knows the Internet economy is measured not in dollars, but in attention. Eyeballs (and mouse-clicks) = dollars anyway, and the ad-supported model is working for plenty of people who have learned how to properly monetize their site traffic. Some niches do better than others at converting, but I’ll leave that to you to figure [...]

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March 10, 2008 Author Adam Singer In Digital Marketing and PR