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How To Choose An Online Marketing Or PR Agency


image credit: circulating via flickr

Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.

This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more.

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Be A Savvy Marketing or PR Professional: Avoid These 10 Obvious Web Mistakes


image credit: matthew fang via flickr

Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.

Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.

Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.

Here’s 10 mistakes (in no particular order) no one should be making anymore:

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Findability, The Long Tail Of Search And Building Deep Interactions

Findability

image credit: aoifecahill via flickr

Is your business findable? Are you findable? These are key questions. Yes, you may think you’re findable, but just how findable are you really? It is highly worth testing.

In the last 30 days alone, well over 1,000 absolutely unique people found this blog through Google. That isn’t even my highest traffic source (social media is above and beyond the highest), but I want to focus on the Google traffic to this site just for a minute to share with you why this matters for your business/blog/online store/whatever you’re doing on the web.

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September 5, 2008 Author Adam Singer In Blogging, Branding, Digital Marketing and PR, SEO
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Influencing Social Media: What Drives Digg And Reddit Users

Disclaimer to Digg and Reddit users who also read my blog: this post is to educate those external of these communities. If you’re an active member of either of these sites, the content below may not be new to you.

Digg and Reddit are two of the most powerful communities of social media users on the web. They are the evolution of message boards and message forums that were the previous forefront of the social web (and continue to be popular as well).

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Where Are The Digital Natives?

Ken Kadet, an independent communications consultant (previously an agency guy) left a great comment here the other day that got me thinking.

Let me pull out the part I want to focus on:

“Back at the agency, we kept waiting for the Digital Natives to show up, but they never did. There are plenty of 20-somethings entering the workforce with no clue how social networking can be used for anything beyond posting a plastic-beer-cup toast on Facebook, let alone marketing.”

I think it’s interesting he makes that point, as I grew up building computers, making websites, interacting online and ultimately being passionate about technology for as long as I can remember. I figured most of my peers had as well, at least the ones who saw how incredible the emerging tool was for society. It was just too cool of a movement not to be a part of.

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August 31, 2008 Author Adam Singer In Digital Marketing and PR
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Me, In Quotes…

I don’t normally do posts like this, but it’s still really cool to me when others quote me or write a feature on one of my campaigns (I feel the same as Noah Brier on that).

Thought I’d share two different stories I was recently quoted in:

  • A feature on the beta test – this one is behind a paywall for 30 days on the publications site, so I had to scan it as a preview for you guys…I will link to the publication when they unlock it.

Thanks again for reading this site and also to those of you who participate in my social marketing campaigns and make things like this possible.

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August 28, 2008 Author Adam Singer In Digital Marketing and PR