4 comments

10 Reasons Why Organizations (And Individuals) With Audiences Win


image credit: adstream via flickr

Smart organizations and individuals across industries are building their brands through gathering organic audiences and encouraging dialogue.

By organic, I mean people who have opted-in to receive messages. And, encouraging dialogue not only between individuals and the organization, but also between fans of their brand as well. When you function as a connector, you become even more valuable to your audience than merely providing content.

Blogs function great as connectors because they publish not only a reader’s name but a link to their blog or website when they comment. So, when someone posts an interesting comment, it not only adds to the conversation on-site, but it allows the readers of that comment to potentially connect with the writer.

Read More

3 comments

Cultivating Culture: A Vital Strategy For Building A Web Brand Through Social Media


image credit: bbsc30 via flickr

I receieve a decent amount of reader questions via email. I always take time to give a response, as generally email questions are quick one-offs, and I’m happy to answer.

Once in awhile I get an email question asking for detailed, specific advice and seeking a more in-depth response. When that happens, I give the writer two options:

1) I can answer the question in an open-format for all my readers to see and get value from. In this case I can either give detailed advice to your company if you’re willing to let me disclose your company name and issues publicly, or I can tackle the question from a general perspective and keep your company name private (unfortunately with this method, I can never be as thorough with an answer).

Read More

8 comments

Look Smart (And Increase Efficiency) – Drop The Hotmail, Comcast, or AOL Address And Get Gmail


image credit: a wordle of the gmail blog

I will be perfectly honest. When I see people with an @aol.com, @hotmail.com or @comcast.net address they instantly lose any and all tech credibility with me. I’ve had discussions with several people on this, and I’m not the only one who feels this way.

I have used and experimented with quite a few of the free, web-based email services. Let me save you a lot of time: Gmail is above and beyond the best.

Using web-based email is a great portability solution for your email, whether it is for personal or business use. However, Gmail is light years ahead of AOL, Hotmail and Comcast. It boggles my mind that anyone still uses them (I single out these other brands of webmail because they are so popular).

Read More

10 comments

A Blog Search Engine Optimization Strategy – Maximize The Long Tail

I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.

Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.

This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.

Here’s what to do:

Read More

September 13, 2008 Author Adam Singer In Blogging, SEO
8 comments

How To Choose An Online Marketing Or PR Agency


image credit: circulating via flickr

Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.

This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more.

Read More

5 comments

Be A Savvy Marketing or PR Professional: Avoid These 10 Obvious Web Mistakes


image credit: matthew fang via flickr

Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.

Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.

Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.

Here’s 10 mistakes (in no particular order) no one should be making anymore:

Read More