This isn’t really a secret but in case you haven’t heard, bloggers love links. Not purely for SEO reasons, we dig links because they are recognition. And, used properly, they can inspire us to action.
Got a startup? See how you can integrate linking out to bloggers as part of your model. If your startup is compelling, that may be all you need to get the ball rolling.
New product launch? Linking can bring the attention of what you’re doing directly to people who write on products in your niche.
PR or marketing campaign? Linking out is a potentially more effective strategy than pitching. It’s pull vs. push, and push doesn’t work in the social web.