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Just How Large Is The Business World’s Digital Divide?


image credit: pbo 31 via flickr

I’ve been traveling this past week – and Thursday morning as I stepped out of my hotel room for a series of meetings, I noticed a usual sight: a copy of USA Today sitting at the steps of my door.

And, my usual response was to pull it inside my room and set it aside where it remained unopened and unread. Perhaps a better idea would be to bring it downstairs and ask them kindly to save the energy and paper and not deliver my news in this arcane format.

As I have said before, the whole idea of someone bringing you news as words printed on paper with ink in the digital age is a quaint and archaic notion. It is wasteful, harmful to the environment and pretty much irrelevant.

I enjoyed my breakfast while reading RSS feeds through my iPhone – where I am receiving exactly the information I want without ads that are of no meaning to me and without articles that don’t pertain to my world or industry. There is only a fleeting amount of time daily, there is no reason to waste time reading something that was designed for a previous era. The one-size-fits-all, shotgun approach is over. Let the age of customization begin.

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10 Reasons Why Organizations (And Individuals) With Audiences Win


image credit: adstream via flickr

Smart organizations and individuals across industries are building their brands through gathering organic audiences and encouraging dialogue.

By organic, I mean people who have opted-in to receive messages. And, encouraging dialogue not only between individuals and the organization, but also between fans of their brand as well. When you function as a connector, you become even more valuable to your audience than merely providing content.

Blogs function great as connectors because they publish not only a reader’s name but a link to their blog or website when they comment. So, when someone posts an interesting comment, it not only adds to the conversation on-site, but it allows the readers of that comment to potentially connect with the writer.

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Cultivating Culture: A Vital Strategy For Building A Web Brand Through Social Media


image credit: bbsc30 via flickr

I receieve a decent amount of reader questions via email. I always take time to give a response, as generally email questions are quick one-offs, and I’m happy to answer.

Once in awhile I get an email question asking for detailed, specific advice and seeking a more in-depth response. When that happens, I give the writer two options:

1) I can answer the question in an open-format for all my readers to see and get value from. In this case I can either give detailed advice to your company if you’re willing to let me disclose your company name and issues publicly, or I can tackle the question from a general perspective and keep your company name private (unfortunately with this method, I can never be as thorough with an answer).

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Look Smart (And Increase Efficiency) – Drop The Hotmail, Comcast, or AOL Address And Get Gmail


image credit: a wordle of the gmail blog

I will be perfectly honest. When I see people with an @aol.com, @hotmail.com or @comcast.net address they instantly lose any and all tech credibility with me. I’ve had discussions with several people on this, and I’m not the only one who feels this way.

I have used and experimented with quite a few of the free, web-based email services. Let me save you a lot of time: Gmail is above and beyond the best.

Using web-based email is a great portability solution for your email, whether it is for personal or business use. However, Gmail is light years ahead of AOL, Hotmail and Comcast. It boggles my mind that anyone still uses them (I single out these other brands of webmail because they are so popular).

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A Blog Search Engine Optimization Strategy – Maximize The Long Tail

I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.

Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.

This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.

Here’s what to do:

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September 13, 2008 Author Adam Singer In Blogging, SEO
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How To Choose An Online Marketing Or PR Agency


image credit: circulating via flickr

Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.

This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more.

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