As I’ve written previously, your small business website is the most powerful tool in your arsenal to sell your company’s services.
While I did give a brief mention in that post that your small business website should have a blog, I wanted to go through some of the reasons why this is so vital.
Here’s 10 basic reasons your small business should have a blog:
Prove you’re ahead of the curve
Do your competitors have blogs? Guaranteed at least some of them do, and you can bet that potential clients are reading them. If a client was looking for a cutting-edge company to employ, having a well-written, professional blog would definitely be a nod in that direction.
Show your passion
Having a blog allows you to really draw out the conversation and show your passion as a small business. Your static webpages can open the dialog, but the blog is what differentiates you as a passionate business owner and someone who really provides the best product. It’s a good way to stand out from the pack.