Let me pull out the part I want to focus on:
“Back at the agency, we kept waiting for the Digital Natives to show up, but they never did. There are plenty of 20-somethings entering the workforce with no clue how social networking can be used for anything beyond posting a plastic-beer-cup toast on Facebook, let alone marketing.”
I think it’s interesting he makes that point, as I grew up building computers, making websites, interacting online and ultimately being passionate about technology for as long as I can remember. I figured most of my peers had as well, at least the ones who saw how incredible the emerging tool was for society. It was just too cool of a movement not to be a part of.