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65 Bite-Sized Web Marketing Tips


image credit: zeetzjones

I write lots of detailed, in-depth posts for you at The Future Buzz about social media, marketing, PR and creating buzz on the web. In the spirit of changing things up, today I thought I’d simplify and offer you some quick tips broken into bits.

65 Bite-Sized Web Marketing Tips

1) Keep sites as simple and clean as possible.

2) Be interesting with everything you put out there.

3) Keep your site up to date and fresh, give users a legitimate reason to come back.

4) Have clear RSS and email subscriptions options on every page of your blog or website.

5) Take your time, create a plan, follow it step by step (traffic isn’t going to fall out of the sky).

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Your Marketing Is (Most Likely) Dated


image credit: confusedvision

The slow shrinking of mainstream, one-size-fits-all; the massive growth of customization and personalization

Millions of people no longer watch TV, and many that do skip the ads with Tivo. Print newspapers and magazines are dying a slow and painful death (although a few smart ones have evolved and are thriving). Even web users use ad-block plus to skip the ads in Firefox.

How does your organization get its messaging out? Yesterday it was done through carefully crafting messages pushed out onto channels others had built – the ones I mentioned above. The ones that are becoming less effective and losing influence daily.

The old way was paying to use someone else’s monolithic channel. The world is obviously moving against this, it is one of the simultaneously most clear yet most ignored trends in communications. People scoff at the notion that the TV to consumer model isn’t forever broken. It is, and the world is not changing back. People who wake up from their mass media slumber don’t fall back asleep.

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Career Security, Not Job Security (Part 2)


image credit: shoothead

There were alot of great comments on my post awhile ago: your resume is meaningless (and building career security, not job security). Please take a moment to read it if you haven’t, as I want to build upon what I wrote there.

I think this issue is relevant again because of the state of the economy. I get the sense that some people are fearing for their jobs. Stepping back and looking at the bigger picture you should never live a single day of your life with any fear – there is no reason for it. It’s simply not a productive use of life. Not if you want to be remarkable and reach your full potential.

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October 18, 2008 Author Adam Singer In Inspiration, Opinions, Randomness
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8 Ways To Ensure Your Website Or Blog Never Reaches Its Search Traffic Potential


image credit: jinaa

Search engine traffic is the lifeblood of many websites and blogs. If you’re not getting any of it, you’re missing out on highly targeted traffic and attention that is instead going to your competitors.

The common question people ask is: how do I get search engine traffic to my blog or to my website? There are tons of strategies for that, and at the end of this post in the related links sections I’ll point you to some great resources.

Instead of answering the obvious question (most people do know how to draw search engine traffic at this point), let’s go through the opposite so you’ll know what to avoid:

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October 16, 2008 Author Adam Singer In SEO
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A Secret Of The Social Web: Passion


image credit: matthew fang

What most online marketing lacks…

In the frenzy of marketers drowning the web in their ultra-proofed and overly refined messages, there is something that is severely lacking: passion. And, passion is the largest driver motivating people to produce, share and remix content online.

What motivates someone to share her recipes with the world every day? What motivates a tech blogger to write about the latest gadget? What motivates a web guru to talk about the latest startup or e-commerce site? Simple – it is pure and raw passion for the subject matter.

If your marketing, your product, your blog or your brand lack passion, you will never break through the noise online. It doesn’t matter how slick your communications are, the people using the web with greatest frequency are extremely smart and will see through the fluff, or ignore it altogether.

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29 comments

50 Stunning Images From Flickr Under Creative Commons

You’ll notice at the bottom of this blog (and many others) a little icon that looks something like this:

This signifies that the work is published under a creative commons license. Click the button and you’ll be taken to the license page – which explains:

Creative Commons provides free tools that let authors, scientists, artists, educators and all content producers easily mark their creative works with the freedoms they want it to carry. Everyone can use Creative Commons to change their copyright terms from “All Rights Reserved” to “Some Rights Reserved.”

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October 13, 2008 Author Adam Singer In Inspiration, Opinions, Randomness