What most online marketing lacks…
In the frenzy of marketers drowning the web in their ultra-proofed and overly refined messages, there is something that is severely lacking: passion. And, passion is the largest driver motivating people to produce, share and remix content online.
What motivates someone to share her recipes with the world every day? What motivates a tech blogger to write about the latest gadget? What motivates a web guru to talk about the latest startup or e-commerce site? Simple – it is pure and raw passion for the subject matter.
If your marketing, your product, your blog or your brand lack passion, you will never break through the noise online. It doesn’t matter how slick your communications are, the people using the web with greatest frequency are extremely smart and will see through the fluff, or ignore it altogether.