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A Secret Of The Social Web: Passion


image credit: matthew fang

What most online marketing lacks…

In the frenzy of marketers drowning the web in their ultra-proofed and overly refined messages, there is something that is severely lacking: passion. And, passion is the largest driver motivating people to produce, share and remix content online.

What motivates someone to share her recipes with the world every day? What motivates a tech blogger to write about the latest gadget? What motivates a web guru to talk about the latest startup or e-commerce site? Simple – it is pure and raw passion for the subject matter.

If your marketing, your product, your blog or your brand lack passion, you will never break through the noise online. It doesn’t matter how slick your communications are, the people using the web with greatest frequency are extremely smart and will see through the fluff, or ignore it altogether.

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50 Stunning Images From Flickr Under Creative Commons

You’ll notice at the bottom of this blog (and many others) a little icon that looks something like this:

This signifies that the work is published under a creative commons license. Click the button and you’ll be taken to the license page – which explains:

Creative Commons provides free tools that let authors, scientists, artists, educators and all content producers easily mark their creative works with the freedoms they want it to carry. Everyone can use Creative Commons to change their copyright terms from “All Rights Reserved” to “Some Rights Reserved.”

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October 13, 2008 Author Adam Singer In Inspiration, Opinions, Randomness
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QSR Industry And The Social Web

It’s interesting to me which industries decide to engage in social media. It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true.

The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands.

In fact, the tactics they can take don’t have to be anything crazy and could be quite simple, especially if there is pent-up demand for their presence in the social space.

Everyone is marketing web products like crazy online. Physical products are used by people online too, and the realization that most reading this already know is that those active on the web don’t see a difference between interacting on and off the web. It’s a big missed opportunity here not to join the conversation about your own brand.

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10 Marketing Lessons I Learned From 10,000+ Message Forum Posts


Software companies, such as Ableton use forums as part of their community building strategy.

Prior to Web 2.0…

Before blogs, before social media, before Facebook and MySpace — message boards and forums reigned supreme. For the uninitiated, they are fragmented, niche communities of like minded people who came together around a common interest.

It’s no surprise that sites like Ning have sprung up in popularity and blogging has taken off in the last few years. There are countless people creating content, trading expertise and working together to learn and socialize around things they are passionate about.

Message boards (or message forums, which ever you prefer) were the start of the modern social web. In fact, they still thrive today and are some of the best resources of information on niche topics around.

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October 8, 2008 Author Adam Singer In Digital Marketing and PR
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Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers

First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…

With that said – previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.

Some highlights from the beta test were:

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Social Media Power Users And Influencers: Part 2


image credit: dbarefoot

Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.

Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.

If you missed last week’s entry, start by checking out:

Social Media Power Users And Influencers: Part 1

Now that you’re caught up, let’s get into part 2:

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