Today I stumbled-up an interview between Guy Kawasaki and Seth Godin. It’s from 2006, but still highly relevant. One of the questions that really stood out was this: Kawasaki: What are the five things that enabled you to be successful? Godin: If we define success as the ability to make a living doing what I [...]
The Social Web
Digital Marketing and PR
The Social Web
Music and spreading ideas are both democratized Just as the web has democratized the tools necessary to spread ideas, software has democratized the ability to write, remix and produce your own music. Programs like Ableton Live have turned the creative process of composing music into something relatively straightforward for anyone with a decently powered computer [...]
Case Study – Escapist Magazine / Zero Punctuation: Building Popularity By Teaming Up With An Exceptional Content Creator
I’ll be honest before going into this – I’m a fan of both The Escapist and Zero Punctuation. Yahtzee consistently makes me laugh, and even though I dig computer and electronic games, he has cross-genre appeal to anyone who enjoys a sharp wit, unique sense of humor and plenty of originality – not purely gaming [...]
Many people after reading the title will already know what I’m going to say. I’m (obviously) referred to often as “the web guy.” At work, at home, in social situations, wherever I go people love to refer to me in that way. I don’t have a problem with it at all really, in fact it generally leads to some interesting conversations. Unfortunately, for those not versed, I do find the communications barrier to be difficult at times.
It’s hard, sometimes nearly impossible, to describe things on the Internet without using other terms from, well, the Internet. And it’s even harder to catch people up on basic concepts that most of us active on the web already understand, and then go into the more complex ideas of what we’d actually like to do. You can’t tell someone to Google something face to face.
A tremendous amount of people online are all chasing the same thing: popularity. They want more readers, viewers, subscribers and visitors to their website, blog, e-zine or whatever it is they are producing. What most don’t have is just that, popularity. Although great content does want to be shared and spread around, much of it [...]
MySpace, Facebook and the like – the most popular places on the Internet, are filled with the banal, the trite, and the overdone. They are digital clones of our high schools all over again – people fighting for popularity, more pseudo-friends, and more comments. They all want attention, and they want it now.
This is the antithesis of the blogosphere and deep social web where users are interested in having complex conversations and discussions, and drawing things out with continued debate, all in unique spaces. Sure, bloggers and power users are involved on these monolithic social networks, but really for the intrepid person, the hugely popular social networking sites (read: not social news sites like Digg and Reddit) are boring.