Digital Marketing And Social Media PR – The Future Buzz

Case study of Joffrey’s Java Beta Test Joffrey’s Coffee & Tea Company had a desire for a web campaign with international results and millions of impressions on the Web. Their goals were to drive traffic to their site, increase buzz and branding in social media and the blogosphere and create a promotion which played into [...]

Huge thanks to TechCrunch and and Sarah Lacy – I opened up my (physical) mailbox today to find a signed copy of Sarah’s new book, titled “Once You’re Lucky, Twice You’re Good.” You guys made my day! Saw a contest on TechCrunch giving out some free copies of the book if you leave a comment, [...]

I’ve written previously on how the print newspaper is a dying breed, and how web clips are worth far more than print clips. Today I’d like to go into why traditional newspaper operations still have much to learn about the web and why they will have to adapt in order to survive. Anyone reading this [...]

Technorati, in case you’re unfamiliar, is the ultimate blog search, directory and ranking site. They have created the ranking system for the blogosphere, and to be in the illustrious Technorati top 100 is to be known as one of the influencers of the Internet. Technorati current tracks 112.8 million blogs and more than 250 million [...]

It takes time to: Create a consistently popular web destination Create a marketing campaign that sticks Build a brand on the web Build trust on the web Break through the clutter Build subscribers Increase your sales Come up with clever ways to drive traffic Build your reputation as a blogger, a marketer, an artist, an [...]

There is so much talk and interest in companies wanting to create buzz in the blogosphere and social web and embrace the latest tools and services for marketing value. But, the organizations who embrace these tools fully, as more than purely 1-way marketing initiatives are the ones who are really benefiting. Their customers are benefiting [...]