Longtime readers know we don’t shy away from controversial topics or ideas that merit exploration simply because they carry social taboos. With that, we’ve discussed religion in the past because it’s easily one of the best examples of the efficacy of marketing.
There’s an old adage in the news industry: “if it bleeds, it leads.” I’d like to propose a new one for the modern media landscape. Some brands and digital shops seem to think: if it trends, it blends.
AM/ FM radio was one of the living artifacts I mentioned in a 2008 post. I stand by the content there, none of those artifacts will survive in a digital society. I was reminded of that story this week when a few people in my network were sharing a post…
My entire career I’ve worked very hard to ensure work-life balance. Yet I’ve always been productive because I reduce meetings, refuse to give in to bureaucracy and focus on results-oriented activities and the things that really matter / I’m passionate about.
I’ve previously shared the importance of learning marketing attribution and how that was your chance to be a measurement early adopter. And last year I shared how exited I was to launch a new set of social reports in Google Analytics.