Anyone (Still) Ignoring Technology Needs To Retire


Last week I presented on a keynote panel with Duane Forrester from Microsoft and Daina Middleton, CEO at Performics at Search Engine Strategies SF. There’s a quick wrap up of our session  on Search Engine Watch if you want to get an overview of the discussion.

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September 18, 2013 Author Adam Singer In Digital Marketing and PR

Beware Fluff “Professions” Of Tomorrow

Cultural skill

Fluff digital “skills” if you can even call them that have been around forever. The perfect example of one is social media (this is why certification is absurd and masters programs make even less sense). By itself social is not a skill, merely a meta layer for expression and collaboration talented individuals have used organically since the web existed.

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September 9, 2013 Author Adam Singer In Digital Marketing and PR

Sugar & Soda: The Cigarettes Of The Future


I recently came across a New York Times story with the provocative headline: Is Sugar Toxic? If you haven’t seen it yet, the entire story is worth reading and provides a look at just how dangerous sugar may be in our diets.

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September 4, 2013 Author Adam Singer In links, quick bits

Are Brands Doomed To Repeat Their Social Mistakes In Mobile?


In November of 2012, our team conducted research to ascertain the mobile readiness of marketers. Our insights from more than 2,300 marketers globally determined that while 87% are planning to increase emphasis on mobile in 2013, mobile measurement was still new territory.

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August 29, 2013 Author Adam Singer In links, quick bits

Cable TV is Not Dying, Just Morphing Into What We Want


My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.

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August 26, 2013 Author John Boitnott In Digital Marketing and PR

“But None Of My Friends Use That”


If you are in marketing, technology or at all interested in spotting and benefiting from being ahead of trends this is one of the worst thing you can say. It shows a fundamental lack of understanding of the world we currently live in.

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August 21, 2013 Author Adam Singer In Digital Marketing and PR