27 comments

20 Pieces Of Advice For People In Their 20’s

path-lighthouse

I’ve read a rash of articles with the above title (or similar) over the last year or so. Some from people I know, others from various lifestyle columnists and random bloggers.

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December 8, 2013 Author Adam Singer In Inspiration
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Analytics = Most Desirable Skill (And Largest Talent Gap) For 2014

digital_marketing_infographic

I’ve  previously written how we need more people with serious data chops. In that story I pointed to several recent reference points (qualitative and quantitative) of the increasing demand, yet limited supply of Analytics-savvy professionals.

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December 4, 2013 Author Adam Singer In links, quick bits
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Not Engaging In Social? Fine. But Own Your Brand, Set Expectation

Screen Shot 2013-12-03 at 10.11.32 AM

There was recently an interesting conversation that happened on Twitter between a comedian and (what turned out to be) an impostor pretending to be a major brand (Pace Salsa). You can read the whole story here.

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December 3, 2013 Author Adam Singer In Digital Marketing and PR
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Not Everyone Needs to Be a Wrecking Ball

shattered

Now more than ever, it seems celebrities are increasingly using controversy as a branding strategy. After all: no press is bad press, right?

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November 27, 2013 Author Guest Author In Digital Marketing and PR
6 comments

TV Is Over: Digital Is The Canonical Place For Ads

onlineads1

I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing (contextually-relevant) ads on places people actually spend time.

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November 19, 2013 Author Adam Singer In Digital Marketing and PR
13 comments

Why We Won’t Run Your Guest Post

trash

If you run an even remotely popular site, you likely get submissions for guest content. And while I will always allow passionate people to share unique ideas here, I haven’t built a community for 6+ years to let anyone spam you. I ruthlessly guard the signal to noise ratio.

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November 14, 2013 Author Adam Singer In Digital Marketing and PR