5 comments

PR 101: People Don’t Want To Do Business With Jerks

company-into-this

Unless you don’t follow tech news, you’ve likely already heard about startup founder Peter Shih’s rant on hating San Francisco. For those not here, the short version is Peter wrote a story sharing things he hates about the city he currently resides in (in a childish / silly way) which naturally sparked the ire of the city.

Read More

August 19, 2013 Author Adam Singer In links, quick bits
6 comments

The Slow, Inevitable Death Of Cable TV

paytvfull

I have long predicted the demise of cable TV (the dumb pipe). With services like Netflix, Amazon Instant, Google Play and more there is absolutely no reason to view content on someone else’s timetable.

Read More

August 15, 2013 Author Adam Singer In links, quick bits
0 comments

Celebrating 1 Year As An Analytics Columnist At ClickZ

loyalty-metric

One of my favorite aspects in my role on the Google Analytics team is providing users guidance for how to get the most out of the product (and how to become a better marketer overall).

Read More

August 12, 2013 Author Adam Singer In links, quick bits
10 comments

Social Media Masters Programs: They Exist …And It Makes No Sense

Screen Shot 2013-07-31 at 8.12.38 AM

As a graduate of the University of Florida, it pains me to share that my University is, in fact, offering a social media masters program. The WSJ was correct to write up this story with a question: Social-Media Schooling Is on the Rise – But Is It Necessary? 

Read More

July 31, 2013 Author Adam Singer In Digital Marketing and PR
6 comments

Religion, The Internet And The Spotlight Effect

nones-exec-1

Longtime readers know we don’t shy away from controversial topics or ideas that merit exploration simply because they carry social taboos. With that, we’ve discussed religion in the past because it’s easily one of the best examples of the efficacy of marketing.

Read More

July 28, 2013 Author Adam Singer In Web Trends and News
3 comments

Just Because It Trends, Doesn’t Mean It Should Blend

Screen Shot 2013-07-22 at 2.43.33 PM

There’s an old adage in the news industry: “if it bleeds, it leads.” I’d like to propose a new one for the modern media landscape. Some brands and digital shops seem to think: if it trends, it blends.

Read More

July 22, 2013 Author Adam Singer In Digital Marketing and PR