In November of 2012, our team conducted research to ascertain the mobile readiness of marketers. Our insights from more than 2,300 marketers globally determined that while 87% are planning to increase emphasis on mobile in 2013, mobile measurement was still new territory.
My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.
Unless you don’t follow tech news, you’ve likely already heard about startup founder Peter Shih’s rant on hating San Francisco. For those not here, the short version is Peter wrote a story sharing things he hates about the city he currently resides in (in a childish / silly way) which naturally sparked the ire of the city.