While reading Reddit I came across a great story on how to become a good programmer in 6 really hard steps. It was written in response to another story which promised “easier ways to make your code amazing.”
Another day, another “back in my day things were better,” anti-technology story. Good Magazine recently published a post with the unfortunate title: Just Google It: How Search Engines Stunt College Students’ Research Skills. Let that sink in for a moment.
There continues to exist a widespread, bizarre phenomenon of companies printing social media icons and sticking them on printed materials without any context or URLs.
Many brands (and people) have fallen into a routine of aggregating / curating their category as the extent of their social participation. They use tools and or team members to scan the day’s news and re-share it as micro content usually comprised of a link and a headline.
For years, we’ve shared reasons you should blog and that you’d basically have to be crazy to yield your presence to the stream. The path we advocate is simple: focus opt in at the source and approach the web as if you are a media company.
Branding, marketing, advertising, and PR industries often practice an empirical approach in their search for the best decision: “let’s do our best, then launch the new logo/banner/press release and we’ll learn from our mistakes if we encounter them.”
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The Open Web (Still) Isn’t Going Away http://t.co/4GBIhDoT 6 Feb 2012 at 4:05 PM
Thanks @SBoSM for including us in today's newsletter! If you don't subscribe to SmartBrief sign up here: https://t.co/MEOILjrZ (very useful) 3 Feb 2012 at 5:42 PM
RT @mattgratt Advice for New Marketers from some heavy hitters - http://t.co/AJVME5TE 2 Feb 2012 at 11:50 PM
Get Content-Centric, Or Be Disrupted In Search And Social http://t.co/XclYhDs4 2 Feb 2012 at 4:21 PM
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The Future Buzz is a digital marketing blog run by communications professional Adam Singer and updated by the entire site’s community of contributors.
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September 6, 2011
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