TV Is Over: Digital Is The Canonical Place For Ads


I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing (contextually-relevant) ads on places people actually spend time.

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November 19, 2013 Author Adam Singer In Digital Marketing and PR

Why We Won’t Run Your Guest Post


If you run an even remotely popular site, you likely get submissions for guest content. And while I will always allow passionate people to share unique ideas here, I haven’t built a community for 6+ years to let anyone spam you. I ruthlessly guard the signal to noise ratio.

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November 14, 2013 Author Adam Singer In Digital Marketing and PR

Remaining 300 Blockbuster Stores Finally Put Out Of Their Misery


As if the decline of cable TV wasn’t obvious enough (I wish we could expedite the end of the ‘dumb pipe’ even faster) anyone with a pulse knows the physical video rental model has long been over.

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November 6, 2013 Author Adam Singer In links, quick bits

For Students, Inexperience Breeds Overconfidence


I always believe there is more to learn, more to accomplish and work to keep an attitude of ‘expert at nothing.’ Expert implies total understanding which is not really possible in anything. You can always go deeper.

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October 31, 2013 Author Adam Singer In links, quick bits

The Latest Low Of Mainstream Media Reporting


Avatars. Memes. Internet. It’s all so new and scary! But don’t worry clueless Internet user, MSM is here to help. In what could pass ironically for a story in The Onion, CNN thought it important enough to report on users changing their avatars in Facebook.

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October 29, 2013 Author Adam Singer In links, quick bits

Costly CRO (Conversion Rate Optimization) Mistakes To Avoid


Conversion rate optimization (CRO) is essential to building successful online businesses. From ecommerce, to SAAS, to content-based sites, CRO can help drive down marketing costs while improving the performance of your site.

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October 16, 2013 Author Guest Author In Digital Marketing and PR