Digital Marketing And Social Media PR – The Future Buzz

A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their social marketing initiatives and demonstrate ROI.

This is something that’s been true long before the current wave of social tools existed. Back in the days when boards and forums reigned supreme, you would have been slaughtered if you asked something without using that site’s search function first to dig up previous threads.

My colleagues at Google recently published some unmissable research on understanding consumer behavior in a multi-screen world. I thought worth sharing with you as it’s critical to understand how users interact across devices and platforms.

The best way for brands to achieve results in the modern web is to organize teams around execution, eliminating micro management and unnecessary approval processes. Why? In many ways marketing is now something that’s won at the edges as much as it is around the “big idea.”

A few years ago, it was noted that producing online video was your chance to be a pioneer. It may be hard to believe, because digital video isn’t really new, but this is still a huge opportunity.

Ian Lurie, one of my favorite bloggers, has a quick, easy to understand presentation on data that persuades. As I’ve seen my share of poorly created graphs and impossible to understand data visualizations over the years, I loved this and thought it worth embedding.