PR 101: People Don’t Want To Do Business With Jerks


Unless you don’t follow tech news, you’ve likely already heard about startup founder Peter Shih’s rant on hating San Francisco. For those not here, the short version is Peter wrote a story sharing things he hates about the city he currently resides in (in a childish / silly way) which naturally sparked the ire of the city.

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August 19, 2013 Author Adam Singer In links, quick bits

The Slow, Inevitable Death Of Cable TV


I have long predicted the demise of cable TV (the dumb pipe). With services like Netflix, Amazon Instant, Google Play and more there is absolutely no reason to view content on someone else’s timetable.

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August 15, 2013 Author Adam Singer In links, quick bits

Celebrating 1 Year As An Analytics Columnist At ClickZ


One of my favorite aspects in my role on the Google Analytics team is providing users guidance for how to get the most out of the product (and how to become a better marketer overall).

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August 12, 2013 Author Adam Singer In links, quick bits

Social Media Masters Programs: They Exist …And It Makes No Sense

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As a graduate of the University of Florida, it pains me to share that my University is, in fact, offering a social media masters program. The WSJ was correct to write up this story with a question: Social-Media Schooling Is on the Rise – But Is It Necessary? 

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July 31, 2013 Author Adam Singer In Digital Marketing and PR

Religion, The Internet And The Spotlight Effect


Longtime readers know we don’t shy away from controversial topics or ideas that merit exploration simply because they carry social taboos. With that, we’ve discussed religion in the past because it’s easily one of the best examples of the efficacy of marketing.

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July 28, 2013 Author Adam Singer In Web Trends and News

Just Because It Trends, Doesn’t Mean It Should Blend

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There’s an old adage in the news industry: “if it bleeds, it leads.” I’d like to propose a new one for the modern media landscape. Some brands and digital shops seem to think: if it trends, it blends.

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July 22, 2013 Author Adam Singer In Digital Marketing and PR