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Costly CRO (Conversion Rate Optimization) Mistakes To Avoid

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Conversion rate optimization (CRO) is essential to building successful online businesses. From ecommerce, to SAAS, to content-based sites, CRO can help drive down marketing costs while improving the performance of your site.

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October 16, 2013 Author Guest Author In Digital Marketing and PR
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Banksy Provides Us With Another Great Social Proof Experiment

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Over the weekend, three tourists purchased pieces of original art from Banksy valued at 5-figures. On the streets of New York. For 2-figures.

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October 14, 2013 Author Adam Singer In Digital Marketing and PR
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Cool Visualization: Putting Time In Perspective

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I’ve always been fascinated by time, the most precious resource. I’m also clearly a fan of infographics and data visualizations. At the intersection of those two, there’s a cool series of graphics over on the blog wait but why showing time in context

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October 9, 2013 Author Adam Singer In links, quick bits
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HBR Also Realizing Voicemail Is Irrelevant

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In 2011, I shared thinking that voicemail is basically irrelevant in a text-driven world. Since that time leaving voicemail has, from a cultural and utilitarian standpoint, continued to slip from dated to obnoxious.

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September 30, 2013 Author Adam Singer In links, quick bits
7 comments

Your Commute Is Likely A Cause Of Unhappiness

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I stumbled upon a report from the Scandinavian Journal of Economics titled: Stress that doesn’t pay: the commuting paradox. The abstract of the report was, as follows:

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September 24, 2013 Author Adam Singer In links, quick bits
3 comments

Anyone (Still) Ignoring Technology Needs To Retire

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Last week I presented on a keynote panel with Duane Forrester from Microsoft and Daina Middleton, CEO at Performics at Search Engine Strategies SF. There’s a quick wrap up of our session  on Search Engine Watch if you want to get an overview of the discussion.

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September 18, 2013 Author Adam Singer In Digital Marketing and PR