Cable TV is Not Dying, Just Morphing Into What We Want


My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.

Read More

August 26, 2013 Author John Boitnott In Digital Marketing and PR

“But None Of My Friends Use That”


If you are in marketing, technology or at all interested in spotting and benefiting from being ahead of trends this is one of the worst thing you can say. It shows a fundamental lack of understanding of the world we currently live in.

Read More

August 21, 2013 Author Adam Singer In Digital Marketing and PR

PR 101: People Don’t Want To Do Business With Jerks


Unless you don’t follow tech news, you’ve likely already heard about startup founder Peter Shih’s rant on hating San Francisco. For those not here, the short version is Peter wrote a story sharing things he hates about the city he currently resides in (in a childish / silly way) which naturally sparked the ire of the city.

Read More

August 19, 2013 Author Adam Singer In links, quick bits

The Slow, Inevitable Death Of Cable TV


I have long predicted the demise of cable TV (the dumb pipe). With services like Netflix, Amazon Instant, Google Play and more there is absolutely no reason to view content on someone else’s timetable.

Read More

August 15, 2013 Author Adam Singer In links, quick bits

Celebrating 1 Year As An Analytics Columnist At ClickZ


One of my favorite aspects in my role on the Google Analytics team is providing users guidance for how to get the most out of the product (and how to become a better marketer overall).

Read More

August 12, 2013 Author Adam Singer In links, quick bits

Social Media Masters Programs: They Exist …And It Makes No Sense

Screen Shot 2013-07-31 at 8.12.38 AM

As a graduate of the University of Florida, it pains me to share that my University is, in fact, offering a social media masters program. The WSJ was correct to write up this story with a question: Social-Media Schooling Is on the Rise – But Is It Necessary? 

Read More

July 31, 2013 Author Adam Singer In Digital Marketing and PR