0 comments

Are Brands Doomed To Repeat Their Social Mistakes In Mobile?

Mcommerce_seasonality_chart_comscore

In November of 2012, our team conducted research to ascertain the mobile readiness of marketers. Our insights from more than 2,300 marketers globally determined that while 87% are planning to increase emphasis on mobile in 2013, mobile measurement was still new territory.

Read More

August 29, 2013 Author Adam Singer In links, quick bits
4 comments

Cable TV is Not Dying, Just Morphing Into What We Want

16286_10151851898072526_234929154_n

My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.

Read More

August 26, 2013 Author John Boitnott In Digital Marketing and PR
4 comments

“But None Of My Friends Use That”

hang-glide

If you are in marketing, technology or at all interested in spotting and benefiting from being ahead of trends this is one of the worst thing you can say. It shows a fundamental lack of understanding of the world we currently live in.

Read More

August 21, 2013 Author Adam Singer In Digital Marketing and PR
5 comments

PR 101: People Don’t Want To Do Business With Jerks

company-into-this

Unless you don’t follow tech news, you’ve likely already heard about startup founder Peter Shih’s rant on hating San Francisco. For those not here, the short version is Peter wrote a story sharing things he hates about the city he currently resides in (in a childish / silly way) which naturally sparked the ire of the city.

Read More

August 19, 2013 Author Adam Singer In links, quick bits
6 comments

The Slow, Inevitable Death Of Cable TV

paytvfull

I have long predicted the demise of cable TV (the dumb pipe). With services like Netflix, Amazon Instant, Google Play and more there is absolutely no reason to view content on someone else’s timetable.

Read More

August 15, 2013 Author Adam Singer In links, quick bits
0 comments

Celebrating 1 Year As An Analytics Columnist At ClickZ

loyalty-metric

One of my favorite aspects in my role on the Google Analytics team is providing users guidance for how to get the most out of the product (and how to become a better marketer overall).

Read More

August 12, 2013 Author Adam Singer In links, quick bits