Digital Marketing And Social Media PR – The Future Buzz

Whether you’re a marketer, blogger, PR professional or all of the above your success hinges on your ability to produce strong writing. And while there are plenty of people writing for a living, truly great writing is rare.

Written words have the ability to move us emotionally as much as any other form of self-expression. Outstanding writing produces a similar emotional response for me as I experience from music or visual arts.

For a while, I’ve been wanting to write an analytics post to share observations on traffic streams to provide insights to both marketers and bloggers. While I would love to share metrics and campaign successes from client sites, obviously permission is an issue there.

But since The Future Buzz is my own ongoing project for helping you create buzz, I thought I would take you through a few insights on some web analytics from this site for you to learn from. Plus it’s always interesting to look at someone else’s site metrics.

image credit: addicted eyes (modified under cc 2.0 license)

Many marketing bloggers are swooning over Twitter, FriendFeed, and other instant, fast-paced social communities lately. It is easily forgotten the blogosphere is still the single best place to build a well-trafficked home for yourself or your business on the web. Blogging is alive and well, despite what the cynics say – look around at all the people creating new content and the millions reading it daily.

image credit: josephina

I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships.

The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.

image credit: cowgummy

What makes blogs special to you? To me, it is the unique viewpoints of individuals who express their thoughts uninterrupted by editors or restrictions other than the self-imposed variety.

I frequently inject opinion here and take sides. That’s not really a secret and should be pretty clear if you’ve been reading for awhile. I would like to think you’re here not necessarily because your agree or disagree with what I write, but that you think it is worth hearing and want to learn, interact and debate with me.

image credit: un ragazzo chiamato bi

You hear it everywhere: if you want a successful blog – write short, pithy posts. Nonsense.

Length is irrelevant – just craft a strong lede. If your writing is good, smart people will read the whole thing, I promise. But you have to entice them.