Digital Marketing And Social Media PR – The Future Buzz

The embrace of content marketing by businesses and marketing agencies has exploded. Already most professionals and companies that seek to be found have blogs, the ultimate content marketing tool.

Yet most get content marketing or pull marketing (in its purist form) dead wrong and are destined for perpetual obscurity.

By all accounts, video blogging should have taken off big-time by now. Consider:

• Digital video cameras are dirt cheap
• Video hosting is free and high quality
• The platforms are simple to use
• High speed internet access is common

It seems like all the elements are in place.

Developing popular content once in awhile is one thing, but how do you keep your blog as a whole in demand?

There isn’t a single winning answer – there are many strategies and methods which can be effective. Regardless of the path you choose, keeping your blog content in demand is vital to keep your community growing itself organically over time.

Social media comments are the new trackbacks.

Enabled by a slew of tools, there is an increasing trend of bloggers aggregating comments about their content from around the web right on their blog. In theory, this is a nice idea – bringing together bits of conversations in one spot – under the original content.

Looks like some of the early adopter crowd are waking up from their Twitter-induced dreams.

There are several conversations around the web about it this week, but I’ll sum the reasons you should blog and not just Tweet simply: microblogging (or any social platform where you don’t control the rules) doesn’t replace the power of an independent web publishing platform where you control the vertical and the horizontal. Rather, if used properly it actually makes your independent outlet that much more powerful.

Start by following these steps:

1. Develop a post archetype
2. Create a simple or unique design
3. Refine your writing quality and style
4. Find a way to view your topic from a fresh angle or different lens
5. Focus on a unique topic, or intersection of topics
6. Create a better signal to noise ratio
7. Focus on achieving consistency

Check out the full post at the Online Marketing Blog on 7 ways to develop a unique brand for your blog.