(Note from Adam: this is a guest post from my blog designer – Michael Martin at Pro Blog Design. If you’re reading through email or RSS, you’ll walk to click through to the site to read today’s post and check out the new look.)
You’ve hopefully already noticed that The Future Buzz is looking a little bit different these days (And even more hopefully, you might even think it looks a little better these days!).
Peter Kim recently shared 5 thoughts on blogging after a break from posting. I found his comments worth dissecting – let’s have a look:
1. Once momentum is lost, it’s a lot easier for the blog to remain at rest.
This is true, and is the unfortunate reality most blogs succumb to. The companies or people behind a majority of blogs never last long enough to see results (consider only .06% of blogs have a Technorati ranking of 50 or higher, as just one KPI).
The annual state of the blogosphere report provided by Technorati always provides a ton of interesting information for bloggers, marketers and PR pros to use and reuse. My only issue with it is they make us read through pages upon pages of content to get at the good bits, and don’t provide a list of just the stats as a resource.
Something popular web publishers have latched onto – that differentiates from many (but not all) traditional reporters – is the power of understanding your audience.
I’m not talking a shallow understanding of the genres your audience is interested in. I’m talking about an innate understanding of the content archetypes readers react to, the motivations behind readers as individuals interacting with media, and the steps necessary to develop an interested, activated community.