As I’ve written previously, your small business website is the most powerful tool in your arsenal to sell your company’s services.
While I did give a brief mention in that post that your small business website should have a blog, I wanted to go through some of the reasons why this is so vital.
Here’s 10 basic reasons your small business should have a blog:
Prove you’re ahead of the curve
Do your competitors have blogs? Guaranteed at least some of them do, and you can bet that potential clients are reading them. If a client was looking for a cutting-edge company to employ, having a well-written, professional blog would definitely be a nod in that direction.
Show your passion
Having a blog allows you to really draw out the conversation and show your passion as a small business. Your static webpages can open the dialog, but the blog is what differentiates you as a passionate business owner and someone who really provides the best product. It’s a good way to stand out from the pack. Continue reading...
Parallel to traditional media moguls, there are several blogger-entrepreneurs (blogtrepreneurs?) who have built successful blogging networks that all began from one successful blog.
The obvious examples are TechCrunch (and its “Crunch” network) Weblogs, Inc. (which sold to AOL for 25 million in 2005) and Gawker Media (which runs Consumerist, Valleywag, and Gizmodo to name a few). Those are networks managed by several people and definitely large-scale operations.
For this case study, I want to show you an exceptional example of what one single person has done on a smaller (but by no means less significant) scale building a blogging network.
Enter the “Daily” network, which includes three sites all run by avid blogger Daniel Scocco:
Marketers, PR people, artists, even other bloggers want what they are doing to be written about on blogs.
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. But, that’s not to say they aren’t influenced by what is happening around them.
Bloggers are always consciously and unconsciously seeking… Continue reading...
No doubt, if you’re a serious blogger, you’re an expert (or aspiring expert) at the subjects you’re writing on. While blogging is definitely a learning experience for both writer and reader, the best blogs are written by leaders with strong minds in their fields.
It’s easy to write thinking that your readers already know everything you understand, the problem is that not all of them will, especially those… Continue reading...
I normally don’t blog about clients I work on at the firm I’m employed with (Pierson Grant Public Relations) for two reasons: the first of which is I don’t want to sound biased, and the second of which is permission. Bloggers in many industries can write all about what they did that day (say a botanist who at night documents her projects from the day… Continue reading...
