Digital Marketing And Social Media PR – The Future Buzz

Across the varieties of content that exist – from music and movies, to blogs and books, there is a constant. Inevitably the banal/common is popular, and the brilliant/offbeat lives in obscurity. Perhaps given life from those close to the industry or years later from wider audiences if the producers of that content are lucky.

Unless you’ve been sleeping under a rock, you noticed Google released their new social product buzz. Predictably, it was met with both positive and negative reactions from the industry.

I like Chris Brogan. I’ve even referenced him among social media power users I recommend this community connect with. With that said, I don’t agree with everything he says and have disagreed with him in the past. I’m going to disagree with him again today.

I’m a fan of Rebecca Thorman, career/lifestyle blogger and PR pro for start-up Alice.com. Her thoughts are usually spot on. However her post last week: bloggers are not writers, gets enough wrong it’s worth dissecting.

(Note from Adam: this is a guest post from my blog designer – Michael Martin at Pro Blog Design. If you’re reading through email or RSS, you’ll walk to click through to the site to read today’s post and check out the new look.)

You’ve hopefully already noticed that The Future Buzz is looking a little bit different these days (And even more hopefully, you might even think it looks a little better these days!).

Peter Kim recently shared 5 thoughts on blogging after a break from posting. I found his comments worth dissecting – let’s have a look:

1. Once momentum is lost, it’s a lot easier for the blog to remain at rest.

This is true, and is the unfortunate reality most blogs succumb to. The companies or people behind a majority of blogs never last long enough to see results (consider only .06% of blogs have a Technorati ranking of 50 or higher, as just one KPI).