9 comments

Why Care About More Comments? Drive Outcomes, Not KPIs

Daniel Hindin over at blog Spin Sucks recently answered a reader question from Kara Vanskike. The question was as follows:

Our blog has been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

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July 20, 2010 Author Adam Singer In Blogging
9 comments

How (And Why) To Create Remarkable Digital Content

Instead of a blog post, I decided to create a quick presentation on how (and why) to create remarkable digital content. These ideas are likely not new to some of you, however I still felt the need to create something to serve as a primer on content marketing (specifically, social content). This should be helpful to those who are new, struggling to get results, or just looking for some inspiration.

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July 13, 2010 Author Adam Singer In Content Strategy
3 comments

Fighting Copy-Paste Culture Is A Losing Battle

I’ve already explained my rationale why you should embrace the use and reuse of your content – authorized or not. There are benefits here on multiple fronts, especially since it’s something you’re not likely to contain. In a digital world it’s always more strategic to focus resources on that which you can control and ignore or try to leverage that which you cannot. This is a tough lesson the music and newspaper industries are going through today.

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June 2, 2010 Author Adam Singer In Blogging
6 comments

Chris Brogan Nails A Universal Truth

Across the varieties of content that exist – from music and movies, to blogs and books, there is a constant. Inevitably the banal/common is popular, and the brilliant/offbeat lives in obscurity. Perhaps given life from those close to the industry or years later from wider audiences if the producers of that content are lucky.

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May 14, 2010 Author Adam Singer In Content Strategy
3 comments

More Social Services Feed An Open Web Content Strategy

Unless you’ve been sleeping under a rock, you noticed Google released their new social product buzz. Predictably, it was met with both positive and negative reactions from the industry.

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February 16, 2010 Author Adam Singer In Content Strategy
10 comments

Analysis, Commentary And Controversy Are Proven Frameworks: Ignore Them At Your Own Peril

I like Chris Brogan. I’ve even referenced him among social media power users I recommend this community connect with. With that said, I don’t agree with everything he says and have disagreed with him in the past. I’m going to disagree with him again today.

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February 7, 2010 Author Adam Singer In Content Strategy