Digital Marketing And Social Media PR – The Future Buzz

Some of you may have noticed that my blog has been experiencing minor downtime over the past few days. The good news is everything seems to be fixed now, and the reason I was able to get things up and running again quickly was due to having backup copies of everything.

Just part of what I do as a digital marketer is provide consulting to companies who blog in a mix of verticals – including medical technology, marketing, web applications, and recruiting. And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web.

Many champion niche as the definitive factor for producing successful digital media. Nothing could be further from the truth. In a recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience’s qualifying factors for “what makes a blog great.”

Daniel Hindin over at blog Spin Sucks recently answered a reader question from Kara Vanskike. The question was as follows:

“Our blog has been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

Instead of a blog post, I decided to create a quick presentation on how (and why) to create remarkable digital content. These ideas are likely not new to some of you, however I still felt the need to create something to serve as a primer on content marketing (specifically, social content). This should be helpful to those who are new, struggling to get results, or just looking for some inspiration.

I’ve already explained my rationale why you should embrace the use and reuse of your content – authorized or not. There are benefits here on multiple fronts, especially since it’s something you’re not likely to contain. In a digital world it’s always more strategic to focus resources on that which you can control and ignore or try to leverage that which you cannot. This is a tough lesson the music and newspaper industries are going through today.