Image Credit: Shapeshift
I’ve written previously on how your resume is meaningless, on building career security, not job security and on the rise of personal branding. To summarize the overarching themes of those three posts quickly:
- Your work should be working for you, building your reputation, not locked away in a resume.
- A resume proves nothing, a living case study proves everything.
- Creating a name for yourself in your industry provides you the ultimate freedom: career security.
- The tools exist for you to influence your industry in deep ways to make positive change and carve out a name for yourself.
- Building your personal network enables incredible connections with the world around you not previously possible.
On Wednesday, October 29th I presented one of my social media marketing case studies for Miami’s web and new media community, Refresh Miami at Yahoo! Hispanic Americas.
This study goes through two campaigns I implemented for Joffrey’s Coffee & Tea Co. (a client): Joffrey’s Java Beta Test as well as Coffee 2.0. As promised, here is a version of the presentation for you to check out (click full screen button so you can read the slides with more detail):
Here are both case studies as blog posts as well, in case you missed them:
Joffrey’s Java Beta Test
Coffee 2.0
image credit: dbarefoot
Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.
Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.
If you missed last week’s entry, start by checking out:
Social Media Power Users And Influencers: Part 1
Now that you’re caught up, let’s get into part 2: Continue reading...
image credit: adstream via flickr
Smart organizations and individuals across industries are building their brands through gathering organic audiences and encouraging dialogue.
By organic, I mean people who have opted-in to receive messages. And, encouraging dialogue not only between individuals and the organization, but also between fans of their brand as well. When you function as a connector, you become even more valuable to your audience than merely providing content.
Blogs function great as connectors because they publish not only a reader’s name but a link to their blog or website when they comment. So, when someone posts an interesting comment, it not only adds to the conversation on-site, but it allows the readers of that comment to potentially connect with the writer. Continue reading...
I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.
Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.
This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.
Here’s what to do:
