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5 Blogs Winning The Numbers Game Vs. Traditional Counterparts

This post isn’t meant as a kick at traditional media – what I want to show you today is how the playing field is now level for all people who want to have a say in our world. This is an exciting time for everyone involved in the media industry. In fact it has been like this for awhile, but it is worth reiterating.

Even with everything else that is happening around us (down economy, newspaper layoffs) you do have to look around in awe at the communications revolution we are living through. At no time in history have individuals and organizations been on such equal footing.

Despite what area of communications you are involved in, you have to admit this democratization of media is a positive for society itself. Even if a few people are hurt short term, we must look at what is going on from a long term perspective and embrace the changing world around us and the possibilities it brings.

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November 20, 2008 Author Adam Singer In Blogging, Digital Marketing and PR

Share This With A Journalist…

I previously wrote an in-depth piece on entrepreneurial journalism and writers as brands. In it, I noted that in fact there has never been a better time to be a passionate writer, and I stick with that statement. A quick excerpt from that post:

The web enables anyone to create their own, personal brand of media and share their ideas with thousands or even millions. When you develop content for a publication that is all your own, you:

  • Retain 100% of the rights to your work
  • Maintain editorial control and total freedom to write on whatever you please
  • Retain 100% of the advertising revenue brought in by your work
  • Are working to build your own brand and web property
  • Are creating something that works for you and makes revenue while you sleep
  • Are free to work on your own timetable
  • Are free to work from wherever you want, whenever you want
  • Can create a group of people loyal to you who will work to promote your content (similar to what Kevin Kelly suggest with 1,000 True Fans, but for writers)
  • Begin to build your own network and carve out influence in your writing niche

So it was exciting to see today to that professional blogging platform TypePad, owned by Six Apart, has created “The TypePad Journalist Bailout Program” as an easy path for journalists to step into the world of digital publishing with the ability to monetize their work already built-in.

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November 18, 2008 Author Adam Singer In Blogging

How To Successfully Integrate Blogging Into Your Busy Life

Image Credit: Shapeshift

I’ve written previously on how your resume is meaningless, on building career security, not job security and on the rise of personal branding. To summarize the overarching themes of those three posts quickly:

  • Your work should be working for you, building your reputation, not locked away in a resume.
  • A resume proves nothing, a living case study proves everything.
  • Creating a name for yourself in your industry provides you the ultimate freedom: career security.
  • The tools exist for you to influence your industry in deep ways to make positive change and carve out a name for yourself.
  • Building your personal network enables incredible connections with the world around you not previously possible.

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November 13, 2008 Author Adam Singer In Blogging

SlideShare Of Joffrey’s Social Media Marketing

On Wednesday, October 29th I presented one of my social media marketing case studies for Miami’s web and new media community, Refresh Miami at Yahoo! Hispanic Americas.

This study goes through two campaigns I implemented for Joffrey’s Coffee & Tea Co. (a client): Joffrey’s Java Beta Test as well as Coffee 2.0. As promised, here is a version of the presentation for you to check out (click full screen button so you can read the slides with more detail):

Here are both case studies as blog posts as well, in case you missed them:

Joffrey’s Java Beta Test

Coffee 2.0

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November 1, 2008 Author Adam Singer In Blogging, The Social Web

The Future Buzz Finally Gets A New Design (And A Quick Update)

image credit: swisscan

Due to recently spending some time editing a few of my other sites, I came to the conclusion that I was overdue to get a fresh look here. Email and RSS users, if you’d like to see the new design, click though to check it out.

After carefully looking at my old theme, I decided to go for something simple, as the more I thought about it the more I realized my sidebar was simply presenting too much content. Less is definitely more, and I already like the look of things here better. The old theme (thanks Daniel at DailyBlogTips) served me well for about a year, but it definitely was time for something new.

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October 26, 2008 Author Adam Singer In Meta

Social Media Power Users And Influencers: Part 2

image credit: dbarefoot

Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.

Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.

If you missed last week’s entry, start by checking out:

Social Media Power Users And Influencers: Part 1

Now that you’re caught up, let’s get into part 2:

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