image credit: victoriapeckham via flickr
As someone who works at a firm with a diverse array of clients, I spend a good deal of time reading trade publications across industries. It is always interesting to me when they go into how the specific industry in question is using technology and the web.
The non-tech trade publications actually do a pretty good job of covering things their industry is doing on the web. Never quite as good as the web publications written by web pros, but of course those are written by people who work in this space 24/7.
Marketers, PR people, artists, even other bloggers want what they are doing to be written about on blogs.
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. But, that’s not to say they aren’t influenced by what is happening around them.
Bloggers are always consciously and unconsciously seeking… Continue reading...
I normally don’t blog about clients I work on at the firm I’m employed with (Pierson Grant Public Relations) for two reasons: the first of which is I don’t want to sound biased, and the second of which is permission. Bloggers in many industries can write all about what they did that day (say a botanist who at night documents her projects from the day… Continue reading...
Communications channels have been forever fragmented into:
- Hundreds of cable channels
- Millions of blogs
- A plethora of social networks
- Thousands of magazines and publications of all types both online and offline
I could go on, but you get the idea…
Everything has been diced and diced… Continue reading...
Spreading messages successfully and organically throughout the blogosphere is something every PR person dreams of. But before you can even think about devising a way to spread whatever it is you want to spread, you need to understand the motivation behind bloggers first.
Attempting to try to create a buzz in the blogosphere without having a true, deep understanding of the environment is destined for failure… Continue reading...
