Social media wasn’t new last year. It wasn’t new this year. And it won’t be new next year. In fact, it hasn’t been new for well over a decade. And yet it is wrongly declared new all the time – usually by those just starting to use the web for directed outcomes or are confused as to what social media is.
As someone interested in what we share and why, I’ve been aggregating images that go popular on the social web for the last 3 years. The methodology for how I put them together is simple. I’m a member of multiple social sharing communities and save the best images that go hot as-it-happens to later sort and aggregate for you here.
Tim O’Reilly and John Battelle hosted yet another very good Web 2.0 Summit in San Francisco a few weeks ago. While I did not have the fortune of attending the event in person, I did take advantage of the real-time stream and watched quite a few of the presentations and interviews. (All the Web 2.0 Summit presentations are also now archived on YouTube.)
Today I wanted to share an observation about a common mistake PR and marketing professionals make when focusing efforts in social media. In essence, most companies don’t focus on growing opt-in at the source for their digital communities. Instead they end up spending more time in other people’s platforms.
Working with teams on countless social marketing and PR projects internally, with clients and even random ideas purely for fun has given me an appreciation for keeping everyone motivated and interested in what they’re doing. In fact it’s tough for me to recall an ultra-successful project that occurred in a situation without a majority of the team motivated and passionate about what they were working on.
You would have to be crazy to completely yield your digital presence to services owned by other people. There are so many reasons you should maintain an independent presence, and most of those who have been active digitally well before the popularization of privately (vs. independently) owned web services know this.