Digital Marketing And Social Media PR – The Future Buzz

There continues to be a slew of those who cling to the past not just in the media and marketing world, but sadly also in academia. And yet, with the spread of any new technology: from the introduction of the telephone to the advent of the car, there have been those who freak out because they misunderstand it.

Remember that company Vitrue? I’ll jog your memory – they’re the ones who made the hilariously inaccurate Facebook ROI calculator. They’re also the ones to proclaim a no-better-than-random valuation of a fan on social channels. Despite making social media management software I still don’t think they get social.

Most social sites have elements such as direct messages features, app requests, event invites, etc. that allow users to ping others directly. This is not something unique or special to Facebook and Twitter, rather platform pings have been an integral feature of social sites since boards and forums reigned supreme. And since then, they’ve been abused.

Social media wasn’t new last year. It wasn’t new this year. And it won’t be new next year. In fact, it hasn’t been new for well over a decade. And yet it is wrongly declared new all the time – usually by those just starting to use the web for directed outcomes or are confused as to what social media is.

As someone interested in what we share and why, I’ve been aggregating images that go popular on the social web for the last 3 years. The methodology for how I put them together is simple. I’m a member of multiple social sharing communities and save the best images that go hot as-it-happens to later sort and aggregate for you here.

Tim O’Reilly and John Battelle hosted yet another very good Web 2.0 Summit in San Francisco a few weeks ago. While I did not have the fortune of attending the event in person, I did take advantage of the real-time stream and watched quite a few of the presentations and interviews. (All the Web 2.0 Summit presentations are also now archived on YouTube.)