I’ve documented images that get passed on socially here since 2008 (and have been sharing them personally around the web for over a decade). Images predate video yet continue to proliferate quicker due to their inherent instant nature.
Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.
A bit ago I was seeking a new job, so I reached out to a few companies and firms that had products and philosophies I believed in. After several email discussions and interviews, I ultimately chose to work with LEWIS PR in San Francisco (here’s that story if you missed it).
There continues to be a slew of those who cling to the past not just in the media and marketing world, but sadly also in academia. And yet, with the spread of any new technology: from the introduction of the telephone to the advent of the car, there have been those who freak out because they misunderstand it.
Remember that company Vitrue? I’ll jog your memory – they’re the ones who made the hilariously inaccurate Facebook ROI calculator. They’re also the ones to proclaim a no-better-than-random valuation of a fan on social channels. Despite making social media management software I still don’t think they get social.
Most social sites have elements such as direct messages features, app requests, event invites, etc. that allow users to ping others directly. This is not something unique or special to Facebook and Twitter, rather platform pings have been an integral feature of social sites since boards and forums reigned supreme. And since then, they’ve been abused.