There is not a doubt in my mind Best Buy wants to be social. Strategically, they have been a regular case study for holistic use of the web. Their tactical execution is usually pretty good (ex: check out their Twelpforce account on Twitter).
I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.
At conferences, in boardrooms, from consultants and across the web I continue to hear the statement: blogs and social media (as if they’re different things). In cases it is from people new to the internet it’s excusable. But it’s just not accurate and in fact the proliferation of it isn’t just irksome, it could be dangerous.
I’ve documented images that get passed on socially here since 2008 (and have been sharing them personally around the web for over a decade). Images predate video yet continue to proliferate quicker due to their inherent instant nature.
Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.
A bit ago I was seeking a new job, so I reached out to a few companies and firms that had products and philosophies I believed in. After several email discussions and interviews, I ultimately chose to work with LEWIS PR in San Francisco (here’s that story if you missed it).
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The Open Web (Still) Isn’t Going Away http://t.co/4GBIhDoT 6 Feb 2012 at 4:05 PM
Thanks @SBoSM for including us in today's newsletter! If you don't subscribe to SmartBrief sign up here: https://t.co/MEOILjrZ (very useful) 3 Feb 2012 at 5:42 PM
RT @mattgratt Advice for New Marketers from some heavy hitters - http://t.co/AJVME5TE 2 Feb 2012 at 11:50 PM
Get Content-Centric, Or Be Disrupted In Search And Social http://t.co/XclYhDs4 2 Feb 2012 at 4:21 PM
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The Future Buzz is a digital marketing blog run by communications professional Adam Singer and updated by the entire site’s community of contributors.
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June 10, 2011
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