All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”
I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.
At conferences, in boardrooms, from consultants and across the web I continue to hear the statement: blogs and social media (as if they’re different things). In cases it is from people new to the internet it’s excusable. But it’s just not accurate and in fact the proliferation of it isn’t just irksome, it could be dangerous.