Mature Vs. Immature Social Media Efforts

I’ve been drafting vs. posts for quite some time on a variety of subjects. Today, I thought it would be fun to talk about brands who are mature in social vs. those who are immature.

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July 13, 2011 Author Adam Singer In The Social Web

Shortest Path To Social Success: Hire Smart People

I rather enjoy Peter Kim’s thoughts on the web and technology in general. I’ve included him in posts and projects produced for The Future Buzz for years, so longtime readers already know him.

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June 27, 2011 Author Adam Singer In The Social Web

Uh, Obviously …Your Facebook Updates Are Mostly Ignored

All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”

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June 23, 2011 Author Adam Singer In The Social Web

Best Buy Learns The Streisand Effect Is Very Real

There is not a doubt in my mind Best Buy wants to be social. Strategically, they have been a regular case study for holistic use of the web. Their tactical execution is usually pretty good (ex: check out their Twelpforce account on Twitter).

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June 10, 2011 Author Adam Singer In The Social Web
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Why Macro Networks Aren’t Great At Community (Yet)

I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.

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June 1, 2011 Author Adam Singer In The Social Web

Please Stop Saying Blogs *And* Social Media

At conferences, in boardrooms, from consultants and across the web I continue to hear the statement: blogs and social media (as if they’re different things). In cases it is from people new to the internet it’s excusable. But it’s just not accurate and in fact the proliferation of it isn’t just irksome, it could be dangerous.

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April 25, 2011 Author Adam Singer In The Social Web