Digital Marketing And Social Media PR – The Future Buzz

This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.

This is something that’s been true long before the current wave of social tools existed. Back in the days when boards and forums reigned supreme, you would have been slaughtered if you asked something without using that site’s search function first to dig up previous threads.

I’ve always been curious about those who choose not to participate in conversations regarding their given industry online. Especially those in digital marketing and PR (or any facet of the tech industry – which encompasses everyone in marketing and PR).

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.

While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.