This is something that’s been true long before the current wave of social tools existed. Back in the days when boards and forums reigned supreme, you would have been slaughtered if you asked something without using that site’s search function first to dig up previous threads.
I’ve always been curious about those who choose not to participate in conversations regarding their given industry online. Especially those in digital marketing and PR (or any facet of the tech industry – which encompasses everyone in marketing and PR).
An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.