Digg/Reddit And Marketers: A Love-Hate Relationship
I’ve made it no secret how much of a fan I am of Digg and Reddit and how much there is we can learn from these networks. In terms of horizontal sharing communities, they’re especially interesting because the entire community gathers around the same content. What this creates is a tribal culture due to the normalized experience everyone has. Whether I’m into business or technology, I’ll see all the stories that go popular if I’m subscribed to Digg’s main feed. Reddit is not exactly like this due to subreddits, but similar in that much of the community is subscribed to the larger feeds.





The Future Buzz is a blog run by communications professional Adam Singer. Adam has experience as both a digital PR strategist and online marketing manager for some of the top-rated brands globally