image credit: matthew fang
What most online marketing lacks…
In the frenzy of marketers drowning the web in their ultra-proofed and overly refined messages, there is something that is severely lacking: passion. And, passion is the largest driver motivating people to produce, share and remix content online.
What motivates someone to share her recipes with the world every day? What motivates a tech blogger to write about the latest gadget? What motivates a web guru to talk about the latest startup or e-commerce site? Simple - it is pure and raw passion for the subject matter.
If your marketing, your product, your blog or your brand lack passion, you will never break through the noise online. It doesn’t matter how slick your communications are, the people using the web with greatest frequency are extremely smart and will see through the fluff, or ignore it altogether. Continue reading...
It’s interesting to me which industries decide to engage in social media. It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true.
The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands.
In fact, the tactics they can take don’t have to be anything crazy and could be quite simple, especially if there is pent-up demand for their presence in the social space.
Everyone is marketing web products like crazy online. Physical products are used by people online too, and the realization that most reading this already know is that those active on the web don’t see a difference between interacting on and off the web. It’s a big missed opportunity here not to join the conversation about your own brand. Continue reading...
First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…
With that said - previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.
Some highlights from the beta test were:
image credit: dbarefoot
Continuing my series on documenting social media power users and influencers, this week I’ve got five more wonderful people to share with you.
Again, these are in no particular order and I am taking the time to write on not only the big-name players, but perhaps even more interesting I will tell the stories of power users in the long tail also.
If you missed last week’s entry, start by checking out:
Social Media Power Users And Influencers: Part 1
Now that you’re caught up, let’s get into part 2: Continue reading...
Agencies or people that offer SEO services, yet have a site that scores poorly in free SEO tools like Website Grader and have dismal traffic rank in Alexa.
Web professionals who you Google and find they don’t have their own blog and a large digital footprint.
Marketing companies or individuals that do blog, but don’t inspire traffic, links or comments on their site.
Are you weary of these things? I certainly am.
What chance does a company or person that can’t deliver real results for themselves have of delivering real results for you? Continue reading...
