5 Effective Linkbait And Link Generation Strategies

Links are the lifeblood of the web. Without links, your website or blog has zero trust in Google, no referral traffic and is for all intensive purposes invisible to anything other than direct traffic. Organic generation of links happens naturally over time naturally by creating quality content. But there are ways to speed up the process.

Many smart people have developed ultra-popular sites and created a continuous stream of fresh links not by gaming the system, but instead putting it to work to their advantage by attracting thousands of natural links from high quality, trusted sites and blogs.

Additionally, some of the strategies listed below are better than merely generating links for SEO purposes – they bring relevant traffic, they build a web brand, and they build trust and credibility amongst not just search engines, but people. I thought I would spend a little time pointing out several great linkbait and link generation strategies that work to the benefit of site owners on several levels.

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December 19, 2008 Author Adam Singer In Digital Marketing and PR, SEO

8 Ways To Ensure Your Website Or Blog Never Reaches Its Search Traffic Potential

image credit: jinaa

Search engine traffic is the lifeblood of many websites and blogs. If you’re not getting any of it, you’re missing out on highly targeted traffic and attention that is instead going to your competitors.

The common question people ask is: how do I get search engine traffic to my blog or to my website? There are tons of strategies for that, and at the end of this post in the related links sections I’ll point you to some great resources.

Instead of answering the obvious question (most people do know how to draw search engine traffic at this point), let’s go through the opposite so you’ll know what to avoid:

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October 16, 2008 Author Adam Singer In SEO

Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers

First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…

With that said – previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.

Some highlights from the beta test were:

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A Blog Search Engine Optimization Strategy – Maximize The Long Tail

I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.

Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.

This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.

Here’s what to do:

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September 13, 2008 Author Adam Singer In Blogging, SEO

How To Choose An Online Marketing Or PR Agency

image credit: circulating via flickr

Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.

This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more.

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Be A Savvy Marketing or PR Professional: Avoid These 10 Obvious Web Mistakes

image credit: matthew fang via flickr

Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.

Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.

Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.

Here’s 10 mistakes (in no particular order) no one should be making anymore:

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