image credit: circulating via flickr
Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.
This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more. Continue reading...
image credit: matthew fang via flickr
Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.
Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.
Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.
Here’s 10 mistakes (in no particular order) no one should be making anymore: Continue reading...
Findability
image credit: aoifecahill via flickr
Is your business findable? Are you findable? These are key questions. Yes, you may think you’re findable, but just how findable are you really? It is highly worth testing.
In the last 30 days alone, well over 1,000 absolutely unique people found this blog through Google. That isn’t even my highest traffic source (social media is above and beyond the highest), but I want to focus on the Google traffic to this site just for a minute to share with you why this matters for your business/blog/online store/whatever you’re doing on the web. Continue reading...
