image credit: jinaa
Search engine traffic is the lifeblood of many websites and blogs. If you’re not getting any of it, you’re missing out on highly targeted traffic and attention that is instead going to your competitors.
The common question people ask is: how do I get search engine traffic to my blog or to my website? There are tons of strategies for that, and at the end of this post in the related links sections I’ll point you to some great resources.
Instead of answering the obvious question (most people do know how to draw search engine traffic at this point), let’s go through the opposite so you’ll know what to avoid: Continue reading...
First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…
With that said - previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.
Some highlights from the beta test were:
Agencies or people that offer SEO services, yet have a site that scores poorly in free SEO tools like Website Grader and have dismal traffic rank in Alexa.
Web professionals who you Google and find they don’t have their own blog and a large digital footprint.
Marketing companies or individuals that do blog, but don’t inspire traffic, links or comments on their site.
Are you weary of these things? I certainly am.
What chance does a company or person that can’t deliver real results for themselves have of delivering real results for you? Continue reading...
I don’t post too many blog tips here lately because there are just so many sites devoted to that subject.
Anyway I did come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.
This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.
Here’s what to do:
image credit: circulating via flickr
Choosing an online marketing or PR agency is a decision you should not take lightly. There are a plethora of choices in this space, and lots make big claims. You should choose an experienced agency that will position your brand in the right way for your desired audience on the web.
This is no easy task. From big brands to small businesses, everyone needs to be strategic in how to enter the social web properly. Social media marketing, SEO, blog development, organic traffic building strategy, and how to grow your brand on the web are just a few of the things to consider. You need a flexible agency that knows how to do all of this and more. Continue reading...
