Mass Media Vs. Niche Media
I rather like having discussions with Mitch Joel, he gives me good food-for-thought. That’s because we grew up in different times – I have only known a digital society, he has seen both a digital and analog. Due to this we tend to look at things through a different lens.
Previously when he argued print is not dead, I made the point that it may not be dead, but it’s on life support and that digital is now the master copy.
Mitch wrote something else that struck me recently. He made several different points so I’m going to respond to a few parts bit by bit:








