The Future Buzz

Adam Singer on new media, marketing, PR and creating buzz on the web

Entries for the ‘Tips For Marketing To Bloggers’ Category

20 Tips for Pitching Bloggers

Marketers, PR people, artists, even other bloggers want what they are doing to be written about on blogs.
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. But, that’s not to say they aren’t influenced by what […]

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A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

I normally don’t blog about clients I work on at the firm I’m employed with (Pierson Grant Public Relations) for two reasons: the first of which is I don’t want to sound biased, and the second of which is permission. Bloggers in many industries can write all about what they did that day […]

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Creating Ideas That Spread – Don’t Target Specific Networks or Channels, Target Niches and Worldviews

Communications channels have been forever fragmented into:

Hundreds of cable channels
Millions of blogs
A plethora of social networks
Thousands of magazines and publications of all types both online and offline

I could go on, but you get the idea…
Everything […]

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10 Things All Bloggers Want

Spreading messages successfully and organically throughout the blogosphere is something every PR person dreams of. But before you can even think about devising a way to spread whatever it is you want to spread, you need to understand the motivation behind bloggers first.
Attempting to try to create a buzz in the blogosphere […]

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