Yestarday with the launch of Google+ to a larger group of beta users, PR News reached out for me for comment. I responded to a few items for a quick article on their site, but actually gave even more detail than they were able to publish.
Joe Chernov at Eloqua has really been pushing the envelope with content marketing. As one example, their teams have been producing stunning visualizations (previously we shared their Intersection of Influence infographic).
This week, I’m headed to Baltimore for the 2011 Vocus user summit. I’ll be speaking alongside Scott Stratten, David Meerman Scott, Gini Dietrich, Ann Handley, Joe Chernov, Valeria Maltoni and my previous CEO Lee Odden among others. Quite the lineup for a user summit, even better than most conferences.
Recently my friend John Boitnott (who we’ve interviewed here at The Future Buzz) and I were discussing why so much digital marketing we see is painful to watch.
2005 called. They want their “internet marketing expert” posts back. The social web as a whole is clearly as susceptible to linkbait as it always was. We know this. But the reason this specific discussion spread so far is simple: there are more people here now who weren’t the first time and have no idea the thread is a repost.
Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.
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The Open Web (Still) Isn’t Going Away http://t.co/4GBIhDoT 6 Feb 2012 at 4:05 PM
Thanks @SBoSM for including us in today's newsletter! If you don't subscribe to SmartBrief sign up here: https://t.co/MEOILjrZ (very useful) 3 Feb 2012 at 5:42 PM
RT @mattgratt Advice for New Marketers from some heavy hitters - http://t.co/AJVME5TE 2 Feb 2012 at 11:50 PM
Get Content-Centric, Or Be Disrupted In Search And Social http://t.co/XclYhDs4 2 Feb 2012 at 4:21 PM
Tony Faustino: Content like this is why I love being...
Derek Gillette: I had no idea the term "profersonal" existed,...
Adam Singer: Thanks Ashley, we're glad to have you here!...
Ashley: Adam, this is a great article. As a...
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June 30, 2011
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