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Banksy Provides Us With Another Great Social Proof Experiment

Over the weekend, three tourists purchased pieces of original art from Banksy valued at 5-figures. On the streets of New York. For 2-figures.

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October 14, 2013 Author Adam Singer In Digital Marketing and PR
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Anyone (Still) Ignoring Technology Needs To Retire

Last week I presented on a keynote panel with Duane Forrester from Microsoft and Daina Middleton, CEO at Performics at Search Engine Strategies SF. There’s a quick wrap up of our session  on Search Engine Watch if you want to get an overview of the discussion.

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September 18, 2013 Author Adam Singer In Digital Marketing and PR
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Beware Fluff “Professions” Of Tomorrow

Fluff digital “skills” if you can even call them that have been around forever. The perfect example of one is social media (this is why certification is absurd and masters programs make even less sense). By itself social is not a skill, merely a meta layer for expression and collaboration talented individuals have used organically since the web existed.

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September 9, 2013 Author Adam Singer In Digital Marketing and PR
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Cable TV is Not Dying, Just Morphing Into What We Want

My good friend Adam Singer likes to talk about how, as entertainment consumers, we have become a lot less likely to do our consuming on someone else’s timetable. It’s true. There are now more options than ever for folks to enjoy their favorite TV shows, music and more whenever and wherever they feel like it.

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August 26, 2013 Author John Boitnott In Digital Marketing and PR
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“But None Of My Friends Use That”

If you are in marketing, technology or at all interested in spotting and benefiting from being ahead of trends this is one of the worst thing you can say. It shows a fundamental lack of understanding of the world we currently live in.

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August 21, 2013 Author Adam Singer In Digital Marketing and PR
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Social Media Masters Programs: They Exist …And It Makes No Sense

As a graduate of the University of Florida, it pains me to share that my University is, in fact, offering a social media masters program. The WSJ was correct to write up this story with a question: Social-Media Schooling Is on the Rise – But Is It Necessary? 

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July 31, 2013 Author Adam Singer In Digital Marketing and PR