There is a plugin I install on any browser I use, called Ghostery. I use it to understand scripts a site is loading that may be slowing the site down. As you will learn, website load time is an incredibly important metric that is often looked over when optimizing sites for conversions.
There was recently an interesting conversation that happened on Twitter between a comedian and (what turned out to be) an impostor pretending to be a major brand (Pace Salsa). You can read the whole story here.
I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing (contextually-relevant) ads on places people actually spend time.
If you run an even remotely popular site, you likely get submissions for guest content. And while I will always allow passionate people to share unique ideas here, I haven’t built a community for 6+ years to let anyone spam you. I ruthlessly guard the signal to noise ratio.
Conversion rate optimization (CRO) is essential to building successful online businesses. From ecommerce, to SAAS, to content-based sites, CRO can help drive down marketing costs while improving the performance of your site.