4 comments

Your Website Is Fat & Slow: Resolve To Make It Faster In 2014

There is a plugin I install on any browser I use, called Ghostery. I use it to understand scripts a site is loading that may be slowing the site down. As you will learn, website load time is an incredibly important metric that is often looked over when optimizing sites for conversions.

Read More

January 1, 2014 Author Guest Author In Digital Marketing and PR
2 comments

Not Engaging In Social? Fine. But Own Your Brand, Set Expectation

There was recently an interesting conversation that happened on Twitter between a comedian and (what turned out to be) an impostor pretending to be a major brand (Pace Salsa). You can read the whole story here.

Read More

December 3, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

Not Everyone Needs to Be a Wrecking Ball

Now more than ever, it seems celebrities are increasingly using controversy as a branding strategy. After all: no press is bad press, right?

Read More

November 27, 2013 Author Guest Author In Digital Marketing and PR
6 comments

TV Is Over: Digital Is The Canonical Place For Ads

I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing (contextually-relevant) ads on places people actually spend time.

Read More

November 19, 2013 Author Adam Singer In Digital Marketing and PR
13 comments

Why We Won’t Run Your Guest Post

If you run an even remotely popular site, you likely get submissions for guest content. And while I will always allow passionate people to share unique ideas here, I haven’t built a community for 6+ years to let anyone spam you. I ruthlessly guard the signal to noise ratio.

Read More

November 14, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

Costly CRO (Conversion Rate Optimization) Mistakes To Avoid

Conversion rate optimization (CRO) is essential to building successful online businesses. From ecommerce, to SAAS, to content-based sites, CRO can help drive down marketing costs while improving the performance of your site.

Read More

October 16, 2013 Author Guest Author In Digital Marketing and PR