0 comments

Attracting Attention Online: Only Exceptional Content Matters

There are people writing on essentially every topic online. Kudos to you if you can start a site on something that hasn’t been done and is 100% original, that is quite the feat. So to be realistic, you’re probably writing on something that others online are writing on. Fair enough, many people share similar passions, […]

Read More

February 21, 2008 Author Adam Singer In Blogging, Digital Marketing and PR
0 comments

Web Wastelands (And How To Avoid Becoming One)

Ever seen a web community fall out of favor and watch its users leave in mass exodus for other destinations? Ever see a popular blogger begin to hemorrhage RSS readers? Being active on many message boards, social networks, blogs, etc. I have seen this happen time and time again. The web’s users are surely a […]

Read More

February 7, 2008 Author Adam Singer In Digital Marketing and PR
1 comment

Micromedia – The Next Big, Small Thing

Thought today I would share with you a fascinating presentation by Matt Dickman (aka Techno//Marketer) on Micromedia: the next big, small thing. It’s 105 slides, but takes only about 13 minutes. It’s one of the better presentations I’ve seen floating around the web lately. A must watch for all communications people, bloggers, marketers – or […]

Read More

February 5, 2008 Author Adam Singer In Digital Marketing and PR
2 comments

Subscribers And Heavy Users – Your Vital Visitors

To say the Internet is vast is an understatement. It is beyond enormous. Your webpage, blog, online store or social network is but a needle in a haystack of unfathomable size. Now, attracting eyeballs – that’s not even the real challenge (although some may argue it is) – the real challenge is attracting loyal, returning […]

Read More

January 31, 2008 Author Adam Singer In Blogging, Digital Marketing and PR
0 comments

(NYT) Target To The Blogosphere: You’re Irrelevant

The New York Times reported today that Target told a blogger to ‘go away’ when that blogger sent a simple inquiry to their communications department. Their PR person sent the blogger the following via email: “Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public […]

Read More

January 28, 2008 Author Adam Singer In Digital Marketing and PR
1 comment

PR And The Blogosphere: A Short Guide To Success

Proceed with caution As a PR practitioner who spends most of his life in the digital world, I can’t help but notice the mistakes of others in the industry who sometimes give the rest of us a bad name. Ignorance is no excuse, and PR people need to treat bloggers and web publishers with the […]

Read More