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McDonald’s Responds To Pink Goop: But Is It A Good Idea?

There’s been a picture circulating on the Internet for years that McDonald’s Chicken Nuggets are comprised of some mysterious type of pink goop. Here’s that image if you’ve never seen it.

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February 6, 2014 Author Adam Singer In Digital Marketing and PR
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Brand Bowl Outshines Super Bowl: The Winners and Losers

While it was pretty clear from the first half which team was going to win the Super Bowl, the Brand Bowl carried much more excitement as ads vied for attention with the typical over-the-top drama.

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February 3, 2014 Author Guest Author In Digital Marketing and PR
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Reporter Follows Celeb-Obsessed People, Complains Twitter Is Broken

Oh NYT. What are we going to do with you this month? First you run an op-ed so out of touch with reality it made the AARP look trendy. Now you run a story on Twitter that would make a newbie metablogger blush.

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January 27, 2014 Author Adam Singer In Digital Marketing and PR
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The Best Social Media Storytelling Throws Customers To The Lions

If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.”

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January 24, 2014 Author Guest Author In Digital Marketing and PR
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Macro Social Sites Are Just A Part Of The Digital Puzzle

A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!

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January 23, 2014 Author Adam Singer In Digital Marketing and PR
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The No-Nonsense Guide to ROI in Social Media

As a digital marketing strategist it confounds me that even as 2014 is in full swing, marketers, publishers and startups are sadly (still) debating the issue of return on investment (ROI) from social media.

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January 22, 2014 Author Guest Author In Digital Marketing and PR