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Analog Further Gives Way To Digital

Along with the recent news of broadcast TV spectrum being auctioned off to wireless providers (Google is purchasing $4.6 billion of this), AT&T Inc., the nation’s largest phone carrier, said Monday that it is getting out of the 129-year-old pay-phone business. Broadcast TV and Analog phones are a dying breed. I predict all personal phones [...]

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December 4, 2007 Author Adam Singer In Digital Marketing and PR
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Monday Linkage

Saw a few interesting stories floating around the web today I thought you might find relevant. TV Week is running a story about online fame and monetization for Vloggers here.  Really cool stuff about how some people are really making it in this space – both fame and money. CenterNetworks has a piece talking about [...]

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December 3, 2007 Author Adam Singer In Digital Marketing and PR
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Internet Marketing And The Importance Of Letting Go

The Internet is a place which thrives on interaction.  It’s somewhere where if you put something out for the publics eye – not only will they look at it, they will send it to friends, comment on it, criticize it, praise it and even remix it or edit it.  This is an exciting atmosphere to [...]

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November 29, 2007 Author Adam Singer In Digital Marketing and PR
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Why Every Marketer / PR Pro Should Have A Blog

Yes, everyone is already blogging. Yes the blogosphere is saturated. But these are reasons that every marketer should be here – your audience is. And you can’t expect to properly market to a space you aren’t completely comfortable with. The best way to get to know an environment first-hand is to dive right in. Your [...]

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November 28, 2007 Author Adam Singer In Digital Marketing and PR
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SEO For Bloggers

While bloggers have a certain undeniable advantage in terms of SEO over (mostly static) websites, intelligently written tips are valuable.  Here’s a great collection of essential tips for any blogger.  Well worth a read, and even a print-out to have as a reference. Also if you’re a WordPress user, be sure to pick up the [...]

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November 26, 2007 Author Adam Singer In Digital Marketing and PR
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Apple: The Ultimate Music Buzz Generator

The San Fransisco Chronicle is running an interesting story about the runaway success of Brazilian band CSS due to Nick Haley’s use of one of theirs songs in his Apple iPod commercial. The commercial was actually written by Haley just for fun, but was so effective Apple’s marketing people just had to pick it up [...]

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November 25, 2007 Author Adam Singer In Digital Marketing and PR