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Are You Organized For Failure?

Clay Shirky’s book, Here Comes Everybody – The Power Of Organizing Without Organizations is essential reading for everyone seeking to understand how our world has been redefined by the web. I threw sticky notes in a few pages and wanted to highlight a quote that warrants more discussion. This is from page 246, where the open source movement is being discussed:

In traditional organizations, trying anything is expensive, even if just in staff time to discuss the idea, so someone must make some attempt to filter the successes from the failures in advance. In open systems, the cost of trying something is so low that handicapping the likelihood of success is often an unnecessary distraction. Even in a firm committed to experimentation, considerable work goes into reducing the likelihood of failure. This doesn’t mean that open source communities don’t discuss — on the contrary, they have more discussions than in managed production because no one is in a position to compel work on a particular project. Open systems, by reducing the cost of failure, enable their participants to fail like crazy, building on successes as they go.

This is a game-changer for your business.

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November 26, 2008 Author Adam Singer In Digital Marketing and PR
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Persistence + Passion + Quality = The Formula For Success

The social web encourage a constant churn of news, videos, articles, events and all types of content to be produced each second of every day. Users thirst for streams of fresh content at a pace never before seen in society. We are a culture of information and news junkies.

Content on the Internet has always moved quickly, but lately it feels as if the pace has accelerated even faster.

Why is this? Because we have created a culture in healthy competition with each other to churn out new material, and fast. Concurrently, we have created avenues and networks to distribute that content even faster directly to the reader.

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November 25, 2008 Author Adam Singer In Digital Marketing and PR
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5 Blogs Winning The Numbers Game Vs. Traditional Counterparts

This post isn’t meant as a kick at traditional media – what I want to show you today is how the playing field is now level for all people who want to have a say in our world. This is an exciting time for everyone involved in the media industry. In fact it has been like this for awhile, but it is worth reiterating.

Even with everything else that is happening around us (down economy, newspaper layoffs) you do have to look around in awe at the communications revolution we are living through. At no time in history have individuals and organizations been on such equal footing.

Despite what area of communications you are involved in, you have to admit this democratization of media is a positive for society itself. Even if a few people are hurt short term, we must look at what is going on from a long term perspective and embrace the changing world around us and the possibilities it brings.

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November 20, 2008 Author Adam Singer In Blogging, Digital Marketing and PR
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The Real Challenge Is Using Less

The vast majority of businesses and bloggers try to do far too much with their sites. Ultimately this is a mistake. Your opportunity is to go the opposite route and be a more refined, clear and useful option.

Ask yourself, what is the single most important idea I would like my web property to communicate or action I would like a visitor to take. Now, focus your site to make sure every interested visitor sees your call to action, loud and clear. It is that simple.

Direct each visitor’s attention only to what is absolutely vital and you will win every time against your competition that does too much and is unfocused.

For example…

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November 18, 2008 Author Adam Singer In Digital Marketing and PR
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Marketing Lessons To Learn From Religion

Politics and religion both are taboo subjects for marketing writers to discuss. This is so because neither institution would like you to know that at their core, they are the best examples of successful marketing in our society. They are so successful because most don’t even consider the fact that they are marketing.

By me even broaching this topic some of you are already shifting in your chairs.

Why? Because you probably subscribe to some sort of political belief and some sort of religious belief. Politics are often discussed openly, however today I would like to discuss religion from a marketing perspective as I have not seen that done nearly enough.

Religion is concurrently the most successful, yet most ignored example of the efficacy of marketing. If you are offended by me talking about religion as marketing, then the point has already been proven.

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November 17, 2008 Author Adam Singer In Digital Marketing and PR
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14 Reasons To Have A Web Guru On Your Team


Image Credit: c@rljones

The web has fast become the most efficient tool for building interactions and relationships between the world and your business. No matter if you are a national brand or a fresh upstart, using the web successfully is vital to your success. It is the ultimate marketing tool, we know this – however integrating it with your business model itself can prove an even greater opportunity.

This speaks to the importance of having someone on your team, in house that is a web guru and social media evangelist. Let’s go through 14 reasons why this is so vital:

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November 11, 2008 Author Adam Singer In Digital Marketing and PR