Q-Burns Abstract Message On File Sharing And Marketing

Q-Burns Abstract Message AKA Michael Donaldson has been an artist producing music and playing gigs by embracing the Internet for marketing art long before the social web has evolved into what it is today.

I discovered him initially through the web, as thousands of others have, and he’s someone with an innate understanding of embracing technology to concurrently make connections with fans and network with venues, other artists and labels. I recently asked his perspective on music, file sharing and marketing to share with you and was pleased to get a response.

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September 22, 2009 Author Adam Singer In Digital Marketing and PR

Shutterstock Gets Social – Digital PR Case Study

Today I decided to draft a case study that should be especially interesting to members of this community. What makes it interesting? It’s a case study of a company who used a marketing idea from a post on this blog and is having great success from it.

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September 12, 2009 Author Adam Singer In Digital Marketing and PR

An Underused Strategy: Cause Controversy

A strategy used frequently by some now ultra-popular bloggers and web personalities in their early days seems to have fallen by the wayside: causing controversy.

We can’t know which of the hugely public controversies between A-list bloggers years ago was actually a conscious play to attract attention or just a by-product of their debates. That is irrelevant though, controversy is an art which can be planned and done with eyes wide open. It is concurrently one of the most effective and underused strategies.

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September 1, 2009 Author Adam Singer In Digital Marketing and PR

Interview With The Conversation Agent: Valeria Maltoni

You probably already know marketer and communications pro Valeria Maltoni. She keeps the very popular Conversation Agent blog, a must-read for marketing professionals, where she discusses marketing, social media, PR and quite frequently the intersections of those topics.

As Valeria and I frequently have conversations both publicly and via email, I thought it would be interesting to directly ask her some questions for readers here as we cover much of the same topics. She was kind enough to agree to participate in a brief Q&A on the topics we’re both passionate about:

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August 26, 2009 Author Adam Singer In Digital Marketing and PR
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Does Your Digital Marketing Provide Increasing Returns?

Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time. These gains are difficult to see over shorter periods, but over longer stretches they should become apparent.

Take great care that your digital marketing strategy is one which encourages increasing returns. When you’re doing things right, your blog, network, content, search traffic and interactions will incrementally add value to your brand and feed into your success.

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August 25, 2009 Author Adam Singer In Digital Marketing and PR

If You Want Press, Don’t Send A Press Release

As you’ve been reading, I spent last week at the 2009 SES San Jose conference. I attended the event as a member of the press and covered panel sessions for the Online Marketing Blog (and shared some with you here).

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August 17, 2009 Author Adam Singer In Digital Marketing and PR