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Today’s Chinese Customer: Living at the Speed of Light

Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

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August 19, 2014 Author Guest Author In Digital Marketing and PR
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A New PR Resource For Search Visibility & Measurement

In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.

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July 30, 2014 Author Guest Author In Digital Marketing and PR
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Initial Data (And Common Sense) Is In: MJ Legalization = Positive

Despite some people who have either a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.

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June 30, 2014 Author Adam Singer In Digital Marketing and PR
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Digital Agencies: Include Analytics Access In Your Agreements

I’ve been on several speaking circuits this year (thus why I’ve been posting less than usual lately) but finally back in the office and settling into a more normal routine.

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June 18, 2014 Author Adam Singer In Digital Marketing and PR
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Televisions (TVs) Are Quaint & Obsolete: They’re Just Screens

I have been making the case that cable TV has been obsolete for a long time. The notion of a dumb pipe is over / has already been disrupted and it is arrogant of an industry that you need to view content on their timetable when it is easily made available on-demand.

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April 28, 2014 Author Adam Singer In Digital Marketing and PR
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Using Reaction Gifs In Blog Posts Makes You Look Ridiculous

Dear everyone who wasn’t using the social web in the 90s / early 00s: guess what we did back then? Used gifs as part of responses to threads on forums and boards.

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March 31, 2014 Author Adam Singer In Digital Marketing and PR