Most Marketing And PR Agency Blogs Are Unreadable

One of the reasons I was compelled to join TopRank Online Marketing more than one year ago was the agency’s A-list blog – Online Marketing Blog (and I’ve enjoyed writing more than 40 posts there since joining the team). Prior to joining TopRank I had regularly been approached by other digital consultancies and turned them down. One reason why?

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August 10, 2010 Author Adam Singer In Digital Marketing and PR

Pillsbury Risks Brand Reputation By Threatening Small Business

Recently, a small bakery in Salt Lake City called My Dough Girl received a legal threat from General Mills. What was the threat exactly? As reported by KSL.com:

The owner of My Dough Girl received a legal “cease and desist” order from Pillsbury in May, stating she had to change her business name or face a lawsuit.

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August 5, 2010 Author Adam Singer In Digital Marketing and PR

What Basketball Taught Me About PR

Until I was approximately 25, basketball was my top priority. Since the 6th grade I played the game nearly year-round, my teenage years a blur of traveling summer teams, after-school practices and early morning workouts culminating with a college scholarship and a brief stint on a Bay Area semi-pro team.

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July 27, 2010 Author Guest Author In Digital Marketing and PR
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17 Winning Characteristics Of Top Software Marketing Teams

As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Today I was pondering some of the common qualities behind what makes the best teams successful, and jotted down the following list. If you’re at a software company of any variety, stop and ask yourself – which of the following does my marketing team embrace, and which am I lacking?

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July 19, 2010 Author Adam Singer In Digital Marketing and PR

The Staffing Industry Still Needs To Learn About Social

Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding social media talent. Some of what she wrote makes sense, however there are a few items that as a practitioner, I disagree with.

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June 25, 2010 Author Adam Singer In Digital Marketing and PR

What Marketing And Meteorology Have In Common

I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible gorilla experiment if you’ve watched the popular “awareness test
video that got passed around in 2008 (and has been viewed nearly 10 million times). That test was essentially a clone of the original experiment.

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June 23, 2010 Author Adam Singer In Digital Marketing and PR